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The Collected Works of Jamal Nichols

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Yes, I use AI.

Ten years shipping products, building teams, and thinking in systems. Now building and shipping products end-to-end with AI.

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AI

Halo: Family Bedtime Routines

Founder, designer, PM and engineer. Shipped on iOS and Android in March 2026, in five languages.

Pre-AI Work

Careem Pay: Fixing KYC

Design lead and IC. Completion rose from about a third to about half after the provider change.

Pre-AI Work

Facebook: Interviewer Marketplace

Product designer, end to end. 50% more interviewer utilization and 35% more interview inventory.

Pre-AI Work

Careem Quik 0 to 1 launch

Designed the zero-to-one product end to end. More than 1,000 orders a day within six weeks of launch.

Pre-AI Work

Careem Pay: Complete Redesign

Design manager, team of three. 40% more completed transactions.

Pre-AI Work

Careem Quik: Discounts & Offers

Discovery through end-to-end design. 25% more completed orders and 19% more repeat customers.

Essays

How to Interview Product Designers With Respect and Intention

To a candidate, the process is the culture made manifest.

Essays

Europe’s Software Challenge — and how to overcome it

Europe has no shortage of talent.

Essays

Unprofessional Behavior in Startups

Startups attract product designers for good reasons.

Essays

How a Company’s Business Model Shapes Your Work As A Designer

A lot of bad design jobs are really bad business-model jobs.

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