Over 10 years experience with global brands & startups in high-pressure environments

Bilingual, bicultural, biracial - natural ability to connect opposites

Core strengths: UX Strategy, Interaction Design, Teaching / Speaking / Being Nice To People

Dual Citizen (US/EU) - unique perspective


Takes you to YouTube.

Thought Leadership

Takes you to my online teaching platform  truthaboutdesign.com

About Me:

Spent most of my life in Germany before moving to the Bay Area a few years ago. 

The unique perspective I bring to your business is based on my unique background: because I’m a mix of very disparate cultures, I connect subjects that other designers aren’t able to connect as easily. This leads to seeing opportunities that would stay undiscovered if you worked with someone who does not have this perspective.

I graduated with a Master’s Degree in Media System Design. Over the last decade, I’ve been applying human-centered design principles to ever larger projects. I’ve worked in all aspects of the design process at some point. I was a programmer for a while, so I understand and can communicate with your engineers as well.

Design Principles:

Start with the people first

The first thing I do on any project is get a clear idea of the people we’re serving. There are many tactics for this, but what it boils down to is to either ask them, or watch them.

Watching people interact with your product in real-time, gives us the kind of “head-slapping” insights you can’t get from a survey.

I firmly believe that if you focus on serving the people first, your business goals will be met.

Co-create with the business partners

I like to involve all the key people in a project early and get information and feedback often. Modern design, in my view, isn’t King Designer pulling grand ideas out of the ether. Design is more like a puzzle that we are all trying to solve together, and the designer facilitates and synthesizes the information into a potential vision.

Build interactive prototypes ASAP

In my experience, the only thing that non-designers really understand is a prototype. As soon as you show people a prototype, you have those “aha” moments where it really starts clicking in their minds what we’re trying to accomplish, and the discussions move forward at lightning speed.

Stay in the lowest possible fidelity, for as long as possible

What this means is that I keep our prototypes very very basic, for as long as possible. They often look like this:

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