Category: Case Studies

  • How to Interview Product Designers With Respect and Intention

    How to Interview Product Designers With Respect and Intention

    To a candidate, the process is the culture made manifest. A poorly structured interview process is a direct assault on the company’s reputation.

  • Infographic: Product Design Jobs: What’s Really Happening (2024-2025)

    Infographic: Product Design Jobs: What’s Really Happening (2024-2025)

    This report aims to provide a clear understanding of the current job market, explore why finding roles can be difficult, and offer actionable strategies for thriving in this dynamic environment.

  • Careem Pay: Fixing KYC

    Careem Pay: Fixing KYC

    Fixing the KYC Process in Fintech My role: Team Composition: Complexifiers: Pre-existing product in a difficult environment. Absence of customer knowledge Cross-functional dependencies to all other parts of Careem’s SuperApp. People Problems Business Motivation More than 60% of customers drop off at the first screen in the KYC flow. An additional 35% of customers drop…