Category: Case Studies

Fixing the KYC Process in Fintech My role: Team Composition: Complexifiers: Pre-existing product in a difficult environment. Absence of customer knowledge Cross-functional dependencies to all other parts of Careem’s SuperApp. People Problems Business Motivation More than 60% of customers drop off at the first screen in the KYC flow. An additional 35% of customers drop…

This stuff is old (2020), but people keep asking about it, so I put it up. Facebook: Interviewer Marketplace My role: Leadership in helping young team identify an opportunity, design a solution end-to-end, and using design superpowers to help team visualize early ideas and pivot Team Composition: Enterprise Engineering: Schedule Team PM, EM, DS, 1x…