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We’ve seen week-over-week growth of 10-20% when we’ve run discounts campaigns in other parts of the business, and hypothesize that we’ll see similar growth by bringing discounts and offers to our delivery service Quik.

Once you really dig into the topic of discounts, you discover that there is a lot of depth to it, beyond just “X% Off”

  • Item-Level Discounts 
  • Category-level Discounts (“Fruit on sale”)
  • Percentage Discounts (30% Off)
  • Amount-based Discounts ($5 Off)
  • Buy x get x free Discounts 
  • Holiday-based Sales (Ramadan Sale)
  • Time-bound Discounts (Only this week)
  • Flash Sale (Only today)
  • Location-based Discounts (On sale near you)
  • Free Gift Card when you buy X / more of item Y
  • Spend over $X and get item Y free
  • Cashback – Buy up to X and get Flat Y back
  • Cashback – Buy up to X and get 10% back
  • Progressive Cashback based on AOV
  • Payday / pay week offers
  • Discount on Nth offer
  • Clearance Sale
  • Milestone/Journey (order/AOV) based
  • Bundles – Buy Tomato, Onion, Garlic together and save extra X 
  • Add X number for $Y 
  • Spend over $X and get $Y off

Understanding which discounts our customers are most interested in. Collaborated with Research team to design a study for our customers.


Item & Category Discounts, percentage and amount-based, placed in the following areas:

  • Merchant Home
  • Merchant Search
  • Product Detail Page
  • Basket
  • Checkout
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Increase in completed orders

Increase in repeat customers 

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