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Careem Quik: Discounts & Offers
Improving the product After a successful launch My role: Team Composition: Complexifiers: Additional complexity of a physical delivery product Deep Dive: Defining Discounts Once you really dig into the topic of discounts, you discover that there is a lot of depth to it, beyond just “X% Off” Research Understanding which discounts our customers are most…
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Careem Quik 0 to 1 launch
The first ultrafast grocery delivery in the region My role: Team Composition: Complexifiers: Additional complexity of a physical delivery product How I drove the team to think bigger 1. Understanding the space: How do people shop for groceries? Are there opportunities here to innovate, or should we pivot? 2. Learnings: Careem is a logistics company…
The collected works of designer Jamal Nichols
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