Category: Writing

  • Careem Quik 0 to 1 launch

    Careem Quik 0 to 1 launch

    The first ultrafast grocery delivery in the region My Role: Team Composition: Complexifiers: Additional complexity of a physical delivery product Where we started Before I joined, we used our network of Careem drivers to go to a grocery store, bag groceries, check out, then deliver to the customer. These drivers weren’t experienced in shopping, so…

  • Careem Pay: Complete Redesign

    Careem Pay: Complete Redesign

    Design Manager in Fintech My role: Managing a team of 3 designers Leading a key product pillar as an IC  Leading a rebrand Team Composition: 4 designers, 6ish PMs, 20ish engineers Complexifiers: Pre-existing product in a difficult environment. Absence of customer knowledge Cross-functional dependencies to all other parts of Careem’s SuperApp. Major Challenges Team changes…

  • Article: The Post-Information Age

    Article: The Post-Information Age

    The Intelligent Age: A Report on Our New Reality Summary Part I: So, What Is This ‘Intelligent Age’ We’re Building? How is this different from the Information Age? For a long time, we’ve been focused on connecting people and giving them access to information. That was the Information Age. It was revolutionary. But we’re now…