Category: Case Studies

  • AI in Product Design: Worth it?

    AI in Product Design: Worth it?

    Introduction: Is It Just Me, or Is AI in Design Mostly Noise Right Now? If you are a product designer working today, you might be looking at the whirlwind of news about Artificial Intelligence and feeling a quiet sense of unease. You might ask yourself, “Am I missing something here, or is this mostly worthless?”.…

  • How to Interview Product Designers With Respect and Intention

    How to Interview Product Designers With Respect and Intention

    To a candidate, the process is the culture made manifest. A poorly structured interview process is a direct assault on the company’s reputation.

  • Careem Pay: Fixing KYC

    Careem Pay: Fixing KYC

    Fixing the KYC Process in Fintech My role: Team Composition: Complexifiers: Pre-existing product in a difficult environment. Absence of customer knowledge Cross-functional dependencies to all other parts of Careem’s SuperApp. People Problems Business Motivation More than 60% of customers drop off at the first screen in the KYC flow. An additional 35% of customers drop…