{"id":190,"date":"2025-05-30T08:18:51","date_gmt":"2025-05-30T08:18:51","guid":{"rendered":"https:\/\/jamalnichols.com\/?p=190"},"modified":"2026-05-20T09:30:37","modified_gmt":"2026-05-20T09:30:37","slug":"careem-quik-0-to-1-launch","status":"publish","type":"post","link":"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/","title":{"rendered":"Careem Quik 0 auf 1 Launch"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9ee5aa18 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:0;padding-bottom:var(--wp--preset--spacing--medium);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-top has-tertiary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:56%\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2b083436 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Der erste ultraschnelle Lebensmittellieferdienst in der Region<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-6071bd1100abaaec47b874cab84b1b64\" style=\"font-style:normal;font-weight:500\">Meine Rolle:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-552a76aa31a830bddd0e8efdfcf0a665\">\n<li>F\u00fchrung bei der Unterst\u00fctzung eines jungen Teams, eine neue Marktchance zu erkennen.<\/li>\n\n\n\n<li>Entwicklung eines End-to-End-Zero-to-One-Produkts: Interaction Design, Visual Design, Motion Design, Design System.<\/li>\n\n\n\n<li>Weiterentwicklung des Produkts in Post-Launch-Iterationen &amp; Vergr\u00f6\u00dferung des Design-Teams.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-44b78c84b7d56fa220df0b0571805167\" style=\"font-style:normal;font-weight:500\">Teamzusammensetzung:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-20e844b040688a1a72758779fa9d770b\">\n<li>Lebensmittel-Endkunden-Team:<br>4x PM, 3x Design, 20x Entwickler, 0 Content, 0,5 UXR &amp; DS<\/li>\n\n\n\n<li>Lebensmittel-Fulfillment-Team<\/li>\n\n\n\n<li>Grocery Ops Team<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-3612bed572a057bc272c3ccfcbf5cdf4\" style=\"font-style:normal;font-weight:500\">Erschwerende Faktoren:<\/h5>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-0d0a16a332069e01f41f4aac78d6c7e7 wp-block-paragraph\">Zus\u00e4tzliche Komplexit\u00e4t eines physischen Lieferprodukts<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-video is-style-default\"><video height=\"3840\" style=\"aspect-ratio: 2160 \/ 3840;\" width=\"2160\" autoplay controls loop muted src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Quik-Intro-Vertical.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-a4ac6ea9 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-medium-font-size\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-daab12eb9d86f0e0a9535a1107e0ea6c\"><br>Kontextsetzung: <br>Was ist Careem?<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-95c91b7350af42ccbb2761b5fb5ef08e wp-block-paragraph\">\u201eSuperApp\u201c:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-6c4084d0a34ce0077e9f3def69f1c0ac\">\n<li class=\"has-small-font-size\">Fahrdienstvermittlung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Essenslieferung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Lebensmittellieferung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Geld senden,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">W\u00e4scheservice,\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"has-main-accent-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-8b3d83ea468b61e3d7823819461037bb wp-block-paragraph\">2019 von Uber f\u00fcr 3,2 Milliarden USD \u00fcbernommen<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"955\" data-attachment-id=\"2702\" data-permalink=\"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/contextsettingwhatiscareem-001\/\" data-orig-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362.avif\" data-orig-size=\"1158,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;vp_watermark_hash&quot;:&quot;&quot;}\" data-image-title=\"contextsettingwhatiscareem.001\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif\" alt=\"\" class=\"wp-image-2702 size-full\" srcset=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif 1024w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-300x280.avif 300w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-768x716.avif 768w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-13x12.avif 13w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-500x466.avif 500w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-800x746.avif 800w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362.avif 1158w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7cd14ff0 wp-block-group-is-layout-constrained\" style=\"border-bottom-color:var(--wp--preset--color--primary-accent);border-bottom-width:1px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-large);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c8e31ee1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-7b0a1b29c3a360b26d13eb2736eb1833 wp-container-content-9cfa9a5a\">Unsere Ausgangslage<\/h2>\n\n\n\n<p class=\"has-text-align-left wp-container-content-9cfa9a5a wp-block-paragraph\">Bevor ich anfing, nutzten wir unser Netzwerk von Careem-Fahrern, um in ein Lebensmittelgesch\u00e4ft zu fahren, Lebensmittel einzupacken, an der Kasse zu bezahlen und dann an den Kunden zu liefern. Diese Fahrer hatten keine Erfahrung im Einkaufen, daher war der Service langsam und wir verloren bei jeder Bestellung Geld. Und die Benutzeroberfl\u00e4che war miserabel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2efe2b56 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;background:linear-gradient(180deg,rgba(255,255,255,0) 0%,rgb(255,255,255) 100%);padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignwide size-full has-custom-border\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1114\" data-attachment-id=\"1066\" data-permalink=\"https:\/\/jamalnichols.com\/de\/screenshot-2025-03-30-at-5-03-11-pm-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?fit=1980%2C1114&amp;ssl=1\" data-orig-size=\"1980,1114\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2025-03-30 at 5.03.11\u202fPM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=1980%2C1114&#038;ssl=1\" alt=\"\" class=\"wp-image-1066\" style=\"border-radius:20px\" srcset=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=1536%2C864&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19b60de0 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading alignwide\" style=\"letter-spacing:0px\">Wie ich das Team dazu brachte, gr\u00f6\u00dfer zu denken<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-58192f54 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-medium-font-size\">1. Den Bereich verstehen:&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wie kaufen die Leute Lebensmittel ein?&nbsp;<\/li>\n\n\n\n<li>Gibt es hier M\u00f6glichkeiten zur Innovation, oder sollten wir umschwenken?<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-58192f54 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-medium-font-size\">2. Erkenntnisse:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Careem ist ein Logistikunternehmen<\/li>\n\n\n\n<li>Das Einkaufen von Lebensmitteln hat sich in 100 Jahren nicht viel ver\u00e4ndert, und die Leute hassen es irgendwie.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6e29e6f3 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-medium-font-size\">3. Fragen:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00f6nnte unsere Logistikexpertise auf den Besitz von Lagern ausgeweitet werden, von denen aus wir Lebensmittel liefern? <\/li>\n\n\n\n<li>W\u00e4re das f\u00fcr uns profitabel?&nbsp;<\/li>\n\n\n\n<li>Ist das etwas, das f\u00fcr Kunden tats\u00e4chlich n\u00fctzlich sein wird?<\/li>\n\n\n\n<li>Was sind m\u00f6gliche Effekte zweiter Ordnung?<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center alignwide\" style=\"letter-spacing:0px;line-height:1.2\">Zusammenarbeit mit dem VP Product, um die Machbarkeit zu ermitteln, und die Zahlen ergaben Sinn.<\/h2>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c8a8fd57 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color wp-elements-0d9eed97bffb45d4bfc369235eb8e619 wp-container-content-9cfa9a5a\">Als N\u00e4chstes haben wir unsere Erfolgsmetriken definiert<\/h2>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-99161a85 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:50%\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Zeit bis zur Bestellung<\/li>\n\n\n\n<li>Neue K\u00e4ufer vs. Wiederkehrende K\u00e4ufer<\/li>\n\n\n\n<li>T\u00e4glich\/W\u00f6chentlich gelieferte Bestellungen + AOV<\/li>\n\n\n\n<li>Stornierungsrate<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-left:0;flex-basis:50%\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Artikel-Ersatzrate<\/li>\n\n\n\n<li>Packzeit<\/li>\n\n\n\n<li>Artikel-Fundrate<\/li>\n\n\n\n<li>Lieferzeit<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-67ca4991 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small);flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b25da43b wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-e6c73481115a624b358047acb97a7aae\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color wp-elements-7d52690942b0b3b9095b5d975c21fe88 wp-block-paragraph\">W\u00e4hrend wir Vor- und Nachteile in verschiedenen Phasen des Prozesses diskutierten<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:42%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a83229f5831d\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_cover device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Quik-MVP-Concepts.mp4-0.0000-8.9330.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop 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\n\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a83229f5831d {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-50d76a2a wp-block-group-is-layout-constrained\" style=\"background:radial-gradient(rgb(11,44,142) 0%,rgb(6,24,80) 100%);padding-top:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-67ca4991 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-primary-alt-color has-text-color has-link-color wp-elements-f0b9716c61acc781568d3827d24bb668 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b25da43b wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-primary-alt-color has-text-color has-link-color has-custom-1-font-size wp-elements-2564b9a02864f299bea07d26a020051c\">Wo wir gelandet sind (MVP)<\/h2>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"background-color:#dbddff30;color:#dbddff30\"\/>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Startseite<\/li>\n\n\n\n<li>Kategorieseiten<\/li>\n\n\n\n<li>Suchen&nbsp;<\/li>\n\n\n\n<li>Suchergebnisse<\/li>\n\n\n\n<li>Produktdetailseite<\/li>\n\n\n\n<li>In den Warenkorb<\/li>\n\n\n\n<li>Kasse<\/li>\n\n\n\n<li>Bestellverfolgung<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ich habe das allllles designt und das war nur das MVP<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:41%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a83229f594ed\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_cover device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Quik-MVP-Flow.mp4-0.0000-42.1000.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop muted>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_14_pro_v2\">\n\t\t\t\t<img 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data-afterimage=\"{&quot;id&quot;:875,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/01-Quik-HP-After@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-comparisonoptions=\"{&quot;disableSliding&quot;:false,&quot;onlyHandleDraggable&quot;:false,&quot;slideMode&quot;:&quot;horizontal&quot;,&quot;swipeMode&quot;:&quot;drag&quot;,&quot;initialPosition&quot;:50}\" data-slideroptions=\"{&quot;showLabels&quot;:true,&quot;labelsVisibility&quot;:&quot;always&quot;,&quot;hoverAnimation&quot;:&quot;icgb__fade&quot;,&quot;labelVPosition&quot;:&quot;icgbv__center&quot;,&quot;labelHPosition&quot;:&quot;icgbh__center&quot;,&quot;beforeLabel&quot;:&quot;Before&quot;,&quot;afterLabel&quot;:&quot;After&quot;}\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-accent-color has-alpha-channel-opacity has-primary-accent-background-color has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--large)\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-67ca4991 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:46%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5f2d8866 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-21d7ee5f92a62f6acab9f7e5a1d16bf4\">Vorher- \/ Nachher-Ansichten<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-medium-font-size wp-elements-d5fe3cb1c86e2d61cde94a7f9abb4020 wp-block-paragraph\">Kategorieseite<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl has-global-padding is-layout-constrained wp-container-core-column-is-layout-456e0182 wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:44%\">\n<div class=\"wp-block-gutsliders-before-after gutslider-fce02a24\"><div class=\"gutslider-compare-block\" data-beforeimage=\"{&quot;id&quot;:899,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/03-Quik-Cats-Before@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-afterimage=\"{&quot;id&quot;:900,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/04-Quik-Cats-After@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-comparisonoptions=\"{&quot;disableSliding&quot;:false,&quot;onlyHandleDraggable&quot;:false,&quot;slideMode&quot;:&quot;horizontal&quot;,&quot;swipeMode&quot;:&quot;drag&quot;,&quot;initialPosition&quot;:50}\" data-slideroptions=\"{&quot;showLabels&quot;:true,&quot;labelsVisibility&quot;:&quot;always&quot;,&quot;hoverAnimation&quot;:&quot;icgb__fade&quot;,&quot;labelVPosition&quot;:&quot;icgbv__center&quot;,&quot;labelHPosition&quot;:&quot;icgbh__center&quot;,&quot;beforeLabel&quot;:&quot;Before&quot;,&quot;afterLabel&quot;:&quot;After&quot;}\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-accent-color has-alpha-channel-opacity has-primary-accent-background-color has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--large)\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide abc-style-1r5zyum is-layout-flex wp-container-core-columns-is-layout-12f04c73 wp-block-columns-is-layout-flex\" style=\"margin-bottom:10px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:46%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5f2d8866 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-21d7ee5f92a62f6acab9f7e5a1d16bf4\">Vorher- \/ Nachher-Ansichten<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-medium-font-size wp-elements-c762e4d36ceee170e216e4e19e271ed3 wp-block-paragraph\">Produktdetailseite<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl has-global-padding is-layout-constrained wp-container-core-column-is-layout-456e0182 wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:44%\">\n<div class=\"wp-block-gutsliders-before-after gutslider-859a317d abc-style-1r5zyum\"><div class=\"gutslider-compare-block\" data-beforeimage=\"{&quot;id&quot;:901,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/05-Quik-PDP-Before@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-afterimage=\"{&quot;id&quot;:902,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/06-Quik-PDP-After@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-comparisonoptions=\"{&quot;disableSliding&quot;:false,&quot;onlyHandleDraggable&quot;:false,&quot;slideMode&quot;:&quot;horizontal&quot;,&quot;swipeMode&quot;:&quot;drag&quot;,&quot;initialPosition&quot;:50}\" data-slideroptions=\"{&quot;showLabels&quot;:true,&quot;labelsVisibility&quot;:&quot;always&quot;,&quot;hoverAnimation&quot;:&quot;icgb__fade&quot;,&quot;labelVPosition&quot;:&quot;icgbv__center&quot;,&quot;labelHPosition&quot;:&quot;icgbh__center&quot;,&quot;beforeLabel&quot;:&quot;Before&quot;,&quot;afterLabel&quot;:&quot;After&quot;}\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-base-color has-text-color has-background has-link-color abc-style-a4v746 wp-elements-e5d72e9ddfb963a2cbf0a226f9bf43d5 has-global-padding is-layout-constrained wp-container-core-group-is-layout-88015096 wp-block-group-is-layout-constrained\" style=\"background:radial-gradient(rgb(28,67,125) 2%,rgb(6,24,80) 100%);margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xx-large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--xx-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-58192f54 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-bd6ddd4681e878eb1f93539d0115d149\">Ergebnisse<\/h2>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"background-color:#dbddff30;color:#dbddff30\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-e2a71e28 wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">Durchschnittlicher Bestellwert<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-d3ff4ae1c3e55cb4ecc5c022c32cc890\">15%<\/h3>\n\n\n\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\">Steigerung \u00fcber den Zeitraum von 6 Wochen nach dem Launch<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-e2a71e28 wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">Zufriedene Kunden<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-a04c9973c36466c45dde1ca40501a5b4\">1000+<\/h3>\n\n\n\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\">Bestellungen pro Tag innerhalb von 6 Wochen nach dem Launch<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-e2a71e28 wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">14-Tage-Retention<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-114045da068a85264ea24f517042a8b3\">47%<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-e2a71e28 wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">Durchschnittliche t\u00e4gliche Conversion<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-5f813550988c24ac6d4e24f220878fcd\">8%<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n    \r\n    \r\n    \r\n            <!-- jtoc progress bar widget -->\r\n        <div class=\"wpj-jtoc--widget-progress --progress-top\">\r\n            <div class=\"wpj-jtoc--widget-progress-bar\"><\/div>\r\n        <\/div>\r\n    \r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main  --jtoc-the-content --jtoc-theme-modern --jtoc-toc-incontent-desktop --jtoc-toc-sidebar-desktop --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-headings-full-row-clickable --jtoc-dynamic-mode --jtoc-slide-out-blend --jtoc-fade-past-headings --jtoc-has-custom-styles --jtoc-is-unfolded --jtoc-animate --jtoc-align-left --jtoc-main-is-hidden\"  style=\"display:none;\">\r\n                \r\n    <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline  --jtoc-is-hidden\" >\r\n                                <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#the-first-ultrafast-grocery-delivery-in-the-region\"  title=\"Der erste ultraschnelle Lebensmittellieferdienst in der Region\" data-numeration=\"1\">Der erste ultraschnelle Lebensmittellieferdienst in der Region<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#context-setting-what-is-careem\"  title=\"Kontextsetzung: Was ist Careem?\" data-numeration=\"2\">Kontextsetzung: Was ist Careem?<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#where-we-started\"  title=\"Unsere Ausgangslage\" data-numeration=\"3\">Unsere Ausgangslage<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#how-i-drove-the-team-to-think-bigger\"  title=\"Wie ich das Team dazu brachte, gr\u00f6\u00dfer zu denken\" data-numeration=\"4\">Wie ich das Team dazu brachte, gr\u00f6\u00dfer zu denken<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#partnered-with-vp-product-to-establish-viability-and-the-numbers-made-sense\"  title=\"Zusammenarbeit mit dem VP Product, um die Machbarkeit zu ermitteln, und die Zahlen ergaben Sinn.\" data-numeration=\"5\">Zusammenarbeit mit dem VP Product, um die Machbarkeit zu ermitteln, und die Zahlen ergaben Sinn.<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#next-we-defined-our-success-metrics\"  title=\"Als N\u00e4chstes haben wir unsere Erfolgsmetriken definiert\" data-numeration=\"6\">Als N\u00e4chstes haben wir unsere Erfolgsmetriken definiert<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#we-explored-dozens-of-options-during-concept-review\"  title=\"Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht\" data-numeration=\"7\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#where-we-landed-mvp\"  title=\"Wo wir gelandet sind (MVP)\" data-numeration=\"8\">Wo wir gelandet sind (MVP)<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#before-after-views\"  title=\"Vorher- \/ Nachher-Ansichten\" data-numeration=\"9\">Vorher- \/ Nachher-Ansichten<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#before-after-views_1\"  title=\"Vorher- \/ Nachher-Ansichten\" data-numeration=\"10\">Vorher- \/ Nachher-Ansichten<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#before-after-views_2\"  title=\"Vorher- \/ Nachher-Ansichten\" data-numeration=\"11\">Vorher- \/ Nachher-Ansichten<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#outcomes\"  title=\"Ergebnisse\" data-numeration=\"12\">Ergebnisse<\/a>\r\n                    <\/div><\/li><\/ol>            <\/nav>\r\n                                                            <\/div>\r\n            <\/div>\r\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Die erste ultraschnelle Lebensmittellieferung in der Region Meine Rolle: Teamzusammensetzung: Komplexit\u00e4tstreiber: Zus\u00e4tzliche Komplexit\u00e4t eines physischen Lieferprodukts Wo wir begannen Bevor ich dazukam, nutzten wir unser Netzwerk von Careem-Fahrern, um zu einem Lebensmittelgesch\u00e4ft zu fahren, Lebensmittel einzupacken, zu bezahlen und dann an den Kunden zu liefern. Diese Fahrer hatten keine Erfahrung im Einkaufen, also [\u2026]<\/p>","protected":false},"author":1,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-no-title","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pre-ai"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1079,"url":"https:\/\/jamalnichols.com\/de\/careem-quik-discounts-offers\/","url_meta":{"origin":190,"position":0},"title":"Careem Quik: Discounts &amp; Offers","author":"Jamal Nichols","date":"Mai 10, 2025","format":false,"excerpt":"Improving the product After a successful launch My role: Collaboration with UX Research Discovery and problem framing End-to-end design: Product Thinking, Interaction Design, Visual Design, Motion Design, Design System. 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