{"id":190,"date":"2025-05-30T08:18:51","date_gmt":"2025-05-30T08:18:51","guid":{"rendered":"https:\/\/jamalnichols.com\/?p=190"},"modified":"2026-05-20T09:30:37","modified_gmt":"2026-05-20T09:30:37","slug":"careem-quik-0-to-1-launch","status":"publish","type":"post","link":"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/","title":{"rendered":"Careem Quik 0 auf 1 Launch"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f4bcd341 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:0;padding-bottom:var(--wp--preset--spacing--medium);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-top has-tertiary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:56%\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-de618806 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5f3bcb8 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Der erste ultraschnelle Lebensmittellieferdienst in der Region<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-1\" style=\"font-style:normal;font-weight:500\">Meine Rolle:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-2\">\n<li>F\u00fchrung bei der Unterst\u00fctzung eines jungen Teams, eine neue Marktchance zu erkennen.<\/li>\n\n\n\n<li>Entwicklung eines End-to-End-Zero-to-One-Produkts: Interaction Design, Visual Design, Motion Design, Design System.<\/li>\n\n\n\n<li>Weiterentwicklung des Produkts in Post-Launch-Iterationen &amp; Vergr\u00f6\u00dferung des Design-Teams.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-3\" style=\"font-style:normal;font-weight:500\">Teamzusammensetzung:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-4\">\n<li>Lebensmittel-Endkunden-Team:<br>4x PM, 3x Design, 20x Entwickler, 0 Content, 0,5 UXR &amp; DS<\/li>\n\n\n\n<li>Lebensmittel-Fulfillment-Team<\/li>\n\n\n\n<li>Grocery Ops Team<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-5\" style=\"font-style:normal;font-weight:500\">Erschwerende Faktoren:<\/h5>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-6 wp-block-paragraph\">Zus\u00e4tzliche Komplexit\u00e4t eines physischen Lieferprodukts<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-video is-style-default\"><video height=\"3840\" style=\"aspect-ratio: 2160 \/ 3840;\" width=\"2160\" autoplay controls loop muted src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Quik-Intro-Vertical.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-fd31547c wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-medium-font-size\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-7\"><br>Kontextsetzung: <br>Was ist Careem?<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-8 wp-block-paragraph\">\u201eSuperApp\u201c:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-9\">\n<li class=\"has-small-font-size\">Fahrdienstvermittlung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Essenslieferung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Lebensmittellieferung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Geld senden,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">W\u00e4scheservice,\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"has-main-accent-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-10 wp-block-paragraph\">2019 von Uber f\u00fcr 3,2 Milliarden USD \u00fcbernommen<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"955\" data-attachment-id=\"2702\" data-permalink=\"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/contextsettingwhatiscareem-001\/\" data-orig-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362.avif\" data-orig-size=\"1158,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;vp_watermark_hash&quot;:&quot;&quot;}\" data-image-title=\"contextsettingwhatiscareem.001\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif\" alt=\"\" class=\"wp-image-2702 size-full\" srcset=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif 1024w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-300x280.avif 300w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-768x716.avif 768w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-13x12.avif 13w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-500x466.avif 500w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-800x746.avif 800w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362.avif 1158w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ddf5a256 wp-block-group-is-layout-constrained\" style=\"border-bottom-color:var(--wp--preset--color--primary-accent);border-bottom-width:1px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-large);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-e63774dc wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-11 wp-container-content-9cfa9a5a\">Unsere Ausgangslage<\/h2>\n\n\n\n<p class=\"has-text-align-left wp-container-content-9cfa9a5a wp-block-paragraph\">Bevor ich anfing, nutzten wir unser Netzwerk von Careem-Fahrern, um in ein Lebensmittelgesch\u00e4ft zu fahren, Lebensmittel einzupacken, an der Kasse zu bezahlen und dann an den Kunden zu liefern. Diese Fahrer hatten keine Erfahrung im Einkaufen, daher war der Service langsam und wir verloren bei jeder Bestellung Geld. Und die Benutzeroberfl\u00e4che war miserabel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;background:linear-gradient(180deg,rgba(255,255,255,0) 0%,rgb(255,255,255) 100%);padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image alignwide size-full has-custom-border\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1114\" data-attachment-id=\"1066\" data-permalink=\"https:\/\/jamalnichols.com\/de\/screenshot-2025-03-30-at-5-03-11-pm-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?fit=1980%2C1114&amp;ssl=1\" data-orig-size=\"1980,1114\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2025-03-30 at 5.03.11\u202fPM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=1980%2C1114&#038;ssl=1\" alt=\"\" class=\"wp-image-1066\" style=\"border-radius:20px\" srcset=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-5.03.11%E2%80%AFPM-edited-1.png?resize=1536%2C864&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-ddfc97a4 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading alignwide\" style=\"letter-spacing:0px\">Wie ich das Team dazu brachte, gr\u00f6\u00dfer zu denken<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-medium-font-size\">1. Den Bereich verstehen:&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wie kaufen die Leute Lebensmittel ein?&nbsp;<\/li>\n\n\n\n<li>Gibt es hier M\u00f6glichkeiten zur Innovation, oder sollten wir umschwenken?<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-medium-font-size\">2. Erkenntnisse:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Careem ist ein Logistikunternehmen<\/li>\n\n\n\n<li>Das Einkaufen von Lebensmitteln hat sich in 100 Jahren nicht viel ver\u00e4ndert, und die Leute hassen es irgendwie.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-439fd28e wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-medium-font-size\">3. Fragen:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00f6nnte unsere Logistikexpertise auf den Besitz von Lagern ausgeweitet werden, von denen aus wir Lebensmittel liefern? <\/li>\n\n\n\n<li>W\u00e4re das f\u00fcr uns profitabel?&nbsp;<\/li>\n\n\n\n<li>Ist das etwas, das f\u00fcr Kunden tats\u00e4chlich n\u00fctzlich sein wird?<\/li>\n\n\n\n<li>Was sind m\u00f6gliche Effekte zweiter Ordnung?<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center alignwide\" style=\"letter-spacing:0px;line-height:1.2\">Zusammenarbeit mit dem VP Product, um die Machbarkeit zu ermitteln, und die Zahlen ergaben Sinn.<\/h2>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-a634e18e wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color wp-elements-12 wp-container-content-9cfa9a5a\">Als N\u00e4chstes haben wir unsere Erfolgsmetriken definiert<\/h2>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8296c1b3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:50%\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Zeit bis zur Bestellung<\/li>\n\n\n\n<li>Neue K\u00e4ufer vs. Wiederkehrende K\u00e4ufer<\/li>\n\n\n\n<li>T\u00e4glich\/W\u00f6chentlich gelieferte Bestellungen + AOV<\/li>\n\n\n\n<li>Stornierungsrate<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-left:0;flex-basis:50%\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Artikel-Ersatzrate<\/li>\n\n\n\n<li>Packzeit<\/li>\n\n\n\n<li>Artikel-Fundrate<\/li>\n\n\n\n<li>Lieferzeit<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28232c24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small);flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e5a1a40 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5f3bcb8 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-13\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\">W\u00e4hrend wir Vor- und Nachteile in verschiedenen Phasen des Prozesses diskutierten<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:42%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a9ec2bd61743\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_cover device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Quik-MVP-Concepts.mp4-0.0000-8.9330.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop muted>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_14_pro_v2\">\n\t\t\t\t\t\t\t\t\t<img 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\n\t\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a9ec2bd61743 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-e7375e98 wp-block-group-is-layout-constrained\" style=\"background:radial-gradient(rgb(11,44,142) 0%,rgb(6,24,80) 100%);padding-top:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28232c24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-primary-alt-color has-text-color has-link-color wp-elements-15 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-4e5a1a40 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5f3bcb8 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-primary-alt-color has-text-color has-link-color has-custom-1-font-size wp-elements-16\">Wo wir gelandet sind (MVP)<\/h2>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"background-color:#dbddff30;color:#dbddff30\"\/>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Startseite<\/li>\n\n\n\n<li>Kategorieseiten<\/li>\n\n\n\n<li>Suchen&nbsp;<\/li>\n\n\n\n<li>Suchergebnisse<\/li>\n\n\n\n<li>Produktdetailseite<\/li>\n\n\n\n<li>In den Warenkorb<\/li>\n\n\n\n<li>Kasse<\/li>\n\n\n\n<li>Bestellverfolgung<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ich habe das allllles designt und das war nur das MVP<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:41%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a9ec2bd633a4\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_cover device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/Quik-MVP-Flow.mp4-0.0000-42.1000.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop muted>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_14_pro_v2\">\n\t\t\t\t\t\t\t\t\t<img 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\n\t\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a9ec2bd633a4 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28232c24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:46%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4f5fa17 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading 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data-afterimage=\"{&quot;id&quot;:875,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/01-Quik-HP-After@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-comparisonoptions=\"{&quot;disableSliding&quot;:false,&quot;onlyHandleDraggable&quot;:false,&quot;slideMode&quot;:&quot;horizontal&quot;,&quot;swipeMode&quot;:&quot;drag&quot;,&quot;initialPosition&quot;:50}\" data-slideroptions=\"{&quot;showLabels&quot;:true,&quot;labelsVisibility&quot;:&quot;always&quot;,&quot;hoverAnimation&quot;:&quot;icgb__fade&quot;,&quot;labelVPosition&quot;:&quot;icgbv__center&quot;,&quot;labelHPosition&quot;:&quot;icgbh__center&quot;,&quot;beforeLabel&quot;:&quot;Before&quot;,&quot;afterLabel&quot;:&quot;After&quot;}\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-accent-color has-alpha-channel-opacity has-primary-accent-background-color has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--large)\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28232c24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:46%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4f5fa17 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-19\">Vorher- \/ Nachher-Ansichten<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-medium-font-size wp-elements-20 wp-block-paragraph\">Kategorieseite<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl has-global-padding is-layout-constrained wp-container-core-column-is-layout-caa6f773 wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:44%\">\n<div class=\"wp-block-gutsliders-before-after gutslider-fce02a24\"><div class=\"gutslider-compare-block\" data-beforeimage=\"{&quot;id&quot;:899,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/03-Quik-Cats-Before@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-afterimage=\"{&quot;id&quot;:900,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/04-Quik-Cats-After@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-comparisonoptions=\"{&quot;disableSliding&quot;:false,&quot;onlyHandleDraggable&quot;:false,&quot;slideMode&quot;:&quot;horizontal&quot;,&quot;swipeMode&quot;:&quot;drag&quot;,&quot;initialPosition&quot;:50}\" data-slideroptions=\"{&quot;showLabels&quot;:true,&quot;labelsVisibility&quot;:&quot;always&quot;,&quot;hoverAnimation&quot;:&quot;icgb__fade&quot;,&quot;labelVPosition&quot;:&quot;icgbv__center&quot;,&quot;labelHPosition&quot;:&quot;icgbh__center&quot;,&quot;beforeLabel&quot;:&quot;Before&quot;,&quot;afterLabel&quot;:&quot;After&quot;}\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-accent-color has-alpha-channel-opacity has-primary-accent-background-color has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--large)\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide abc-style-1r5zyum is-layout-flex wp-container-core-columns-is-layout-1a9e6929 wp-block-columns-is-layout-flex\" style=\"margin-bottom:10px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:46%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4f5fa17 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-21\">Vorher- \/ Nachher-Ansichten<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-medium-font-size wp-elements-22 wp-block-paragraph\">Produktdetailseite<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-style-2rkmsl has-global-padding is-layout-constrained wp-container-core-column-is-layout-caa6f773 wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:32px;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:44%\">\n<div class=\"wp-block-gutsliders-before-after gutslider-859a317d abc-style-1r5zyum\"><div class=\"gutslider-compare-block\" data-beforeimage=\"{&quot;id&quot;:901,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/05-Quik-PDP-Before@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-afterimage=\"{&quot;id&quot;:902,&quot;url&quot;:&quot;https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/03\/06-Quik-PDP-After@2x.png&quot;,&quot;alt&quot;:&quot;&quot;}\" data-comparisonoptions=\"{&quot;disableSliding&quot;:false,&quot;onlyHandleDraggable&quot;:false,&quot;slideMode&quot;:&quot;horizontal&quot;,&quot;swipeMode&quot;:&quot;drag&quot;,&quot;initialPosition&quot;:50}\" data-slideroptions=\"{&quot;showLabels&quot;:true,&quot;labelsVisibility&quot;:&quot;always&quot;,&quot;hoverAnimation&quot;:&quot;icgb__fade&quot;,&quot;labelVPosition&quot;:&quot;icgbv__center&quot;,&quot;labelHPosition&quot;:&quot;icgbh__center&quot;,&quot;beforeLabel&quot;:&quot;Before&quot;,&quot;afterLabel&quot;:&quot;After&quot;}\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-base-color has-text-color has-background has-link-color abc-style-a4v746 wp-elements-23 has-global-padding is-layout-constrained wp-container-core-group-is-layout-39cf0ef0 wp-block-group-is-layout-constrained\" style=\"background:radial-gradient(rgb(28,67,125) 2%,rgb(6,24,80) 100%);margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xx-large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--xx-large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-24\">Ergebnisse<\/h2>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"background-color:#dbddff30;color:#dbddff30\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">Durchschnittlicher Bestellwert<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-25\">15%<\/h3>\n\n\n\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\">Steigerung \u00fcber den Zeitraum von 6 Wochen nach dem Launch<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">Zufriedene Kunden<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-26\">1000+<\/h3>\n\n\n\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\">Bestellungen pro Tag innerhalb von 6 Wochen nach dem Launch<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">14-Tage-Retention<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-27\">47%<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<p class=\"has-gt-america-lcg-font-family has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;text-transform:uppercase\">Durchschnittliche t\u00e4gliche Conversion<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-28\">8%<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n    \r\n    \r\n    \r\n            <!-- jtoc progress bar widget -->\r\n        <div class=\"wpj-jtoc--widget-progress --progress-top\">\r\n            <div class=\"wpj-jtoc--widget-progress-bar\"><\/div>\r\n        <\/div>\r\n    \r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main  --jtoc-the-content --jtoc-theme-modern --jtoc-toc-incontent-desktop --jtoc-toc-sidebar-desktop --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-headings-full-row-clickable --jtoc-dynamic-mode --jtoc-slide-out-blend --jtoc-fade-past-headings --jtoc-has-custom-styles --jtoc-is-unfolded --jtoc-animate --jtoc-align-left --jtoc-main-is-hidden\"  style=\"display:none;\">\r\n                \r\n    <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline  --jtoc-is-hidden\" >\r\n                                <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#the-first-ultrafast-grocery-delivery-in-the-region\"  title=\"Der erste ultraschnelle Lebensmittellieferdienst in der Region\" data-numeration=\"1\">Der erste ultraschnelle Lebensmittellieferdienst in der Region<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#context-setting-what-is-careem\"  title=\"Kontextsetzung: Was ist Careem?\" data-numeration=\"2\">Kontextsetzung: Was ist Careem?<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#where-we-started\"  title=\"Unsere Ausgangslage\" data-numeration=\"3\">Unsere Ausgangslage<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#how-i-drove-the-team-to-think-bigger\"  title=\"Wie ich das Team dazu brachte, gr\u00f6\u00dfer zu denken\" data-numeration=\"4\">Wie ich das Team dazu brachte, gr\u00f6\u00dfer zu denken<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#partnered-with-vp-product-to-establish-viability-and-the-numbers-made-sense\"  title=\"Zusammenarbeit mit dem VP Product, um die Machbarkeit zu ermitteln, und die Zahlen ergaben Sinn.\" data-numeration=\"5\">Zusammenarbeit mit dem VP Product, um die Machbarkeit zu ermitteln, und die Zahlen ergaben Sinn.<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#next-we-defined-our-success-metrics\"  title=\"Als N\u00e4chstes haben wir unsere Erfolgsmetriken definiert\" data-numeration=\"6\">Als N\u00e4chstes haben wir unsere Erfolgsmetriken definiert<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#we-explored-dozens-of-options-during-concept-review\"  title=\"Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht\" data-numeration=\"7\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#where-we-landed-mvp\"  title=\"Wo wir gelandet sind (MVP)\" data-numeration=\"8\">Wo wir gelandet sind (MVP)<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#before-after-views\"  title=\"Vorher- \/ Nachher-Ansichten\" data-numeration=\"9\">Vorher- \/ Nachher-Ansichten<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#before-after-views_1\"  title=\"Vorher- \/ Nachher-Ansichten\" data-numeration=\"10\">Vorher- \/ Nachher-Ansichten<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#before-after-views_2\"  title=\"Vorher- \/ Nachher-Ansichten\" data-numeration=\"11\">Vorher- \/ Nachher-Ansichten<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#outcomes\"  title=\"Ergebnisse\" data-numeration=\"12\">Ergebnisse<\/a>\r\n                    <\/div><\/li><\/ol>            <\/nav>\r\n                                                            <\/div>\r\n            <\/div>\r\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Die erste ultraschnelle Lebensmittellieferung in der Region Meine Rolle: Teamzusammensetzung: Komplexit\u00e4tstreiber: Zus\u00e4tzliche Komplexit\u00e4t eines physischen Lieferprodukts Wo wir begannen Bevor ich dazukam, nutzten wir unser Netzwerk von Careem-Fahrern, um zu einem Lebensmittelgesch\u00e4ft zu fahren, Lebensmittel einzupacken, zu bezahlen und dann an den Kunden zu liefern. Diese Fahrer hatten keine Erfahrung im Einkaufen, also [\u2026]<\/p>","protected":false},"author":1,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-no-title","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pre-ai"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1079,"url":"https:\/\/jamalnichols.com\/de\/careem-quik-discounts-offers\/","url_meta":{"origin":190,"position":0},"title":"Careem Quik: Discounts &amp; Offers","author":"Jamal Nichols","date":"Mai 10, 2025","format":false,"excerpt":"Improving the product After a successful launch My role: Collaboration with UX Research Discovery and problem framing End-to-end design: Product Thinking, Interaction Design, Visual Design, Motion Design, Design System. Team Composition: Groceries Consumer team:4x PM, 3x design, 20x engineers, 0 content, 0.5 UXR & DS Grocery Fulfillment team Grocery Ops\u2026","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1223,"url":"https:\/\/jamalnichols.com\/de\/careem-pay-redesign\/","url_meta":{"origin":190,"position":1},"title":"Careem Pay: Complete Redesign","author":"Jamal Nichols","date":"Mai 23, 2025","format":false,"excerpt":"Design Manager in Fintech My role: Managing a team of 3 designers Leading a key product pillar as an IC\u00a0 Leading a rebrand Team Composition: 4 designers, 6ish PMs, 20ish engineers Complexifiers: Pre-existing product in a difficult environment. 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