{"id":1518,"date":"2025-06-20T20:43:27","date_gmt":"2025-06-20T20:43:27","guid":{"rendered":"https:\/\/jamalnichols.com\/?p=1518"},"modified":"2026-10-13T13:48:28","modified_gmt":"2026-10-13T13:48:28","slug":"careem-pay-redesign-2","status":"publish","type":"post","link":"https:\/\/jamalnichols.com\/de\/careem-pay-redesign-2\/","title":{"rendered":"Careem Pay: KYC beheben"},"content":{"rendered":"<style>\nbody.postid-1518 #wp--skip-link--target > .wp-block-group:nth-child(1),\nbody.postid-1518 #wp--skip-link--target > .wp-block-group:nth-child(2),\nbody.postid-1518 #wp--skip-link--target > .wp-block-group:nth-child(3) {\n  display: none !important;\n}\nbody.postid-1518 #wp--skip-link--target > .entry-content {\n  margin-block-start: 0 !important;\n}\nbody.postid-1518 #wp--skip-link--target {\n  padding-top: 0 !important;\n}\n.jn-careem-case {\n  --jn-ivory: #fbfaf6;\n  --jn-paper: #fffdf8;\n  --jn-navy: #102b53;\n  --jn-ink: #5a5148;\n  --jn-gold: #c98a24;\n  --jn-gold-soft: #e8d4ad;\n  --jn-shadow: #efe8db;\n  position: relative;\n  width: 100vw !important;\n  max-width: none !important;\n  margin: 0 calc(50% - 50vw) !important;\n  overflow: hidden;\n  background:\n    radial-gradient(circle at 14% 8%, rgba(201, 138, 36, .08), transparent 25rem),\n    linear-gradient(180deg, #fdfbf7 0%, var(--jn-ivory) 100%);\n  color: var(--jn-ink);\n  font-family: \"Tiempos Text\", Georgia, serif;\n  font-size: 18px;\n  line-height: 1.62;\n}\n.jn-careem-case,\n.jn-careem-case * {\n  box-sizing: border-box;\n}\n.jn-careem-case > *,\n.jn-careem-case .wp-block-group > * {\n  margin-block-start: 0;\n}\n.jn-careem-case h1,\n.jn-careem-case h2,\n.jn-careem-case h3 {\n  color: var(--jn-navy);\n  font-family: \"Tiempos Headline\", Georgia, serif;\n  font-weight: 400;\n  letter-spacing: 0;\n  text-transform: none;\n}\n.jn-careem-case h1 {\n  max-width: 13ch;\n  margin: 0 0 24px;\n  font-size: clamp(40px, 4.1vw, 48px);\n  line-height: 1.04;\n}\n.jn-careem-case h2 {\n  max-width: 21ch;\n  margin: 0 0 24px;\n  font-size: clamp(30px, 3.1vw, 36px);\n  line-height: 1.12;\n}\n.jn-careem-case h3 {\n  margin: 0 0 12px;\n  font-size: 24px;\n  line-height: 1.25;\n}\n.jn-careem-case p {\n  margin: 0 0 20px;\n}\n.jn-careem-case img,\n.jn-careem-case video {\n  display: block;\n  max-width: 100%;\n}\n.jn-careem-case a {\n  color: var(--jn-navy);\n  text-underline-offset: .18em;\n}\n.jn-careem-case .wp-block-columns {\n  margin-bottom: 0;\n}\n.jn-careem-case__inner {\n  width: min(1180px, calc(100% - 64px));\n  max-width: 1180px !important;\n  margin-inline: auto !important;\n}\n.jn-careem-case__measure {\n  max-width: 720px !important;\n  margin-inline: 0 !important;\n}\n.jn-careem-case__hero {\n  position: relative;\n  min-height: 820px;\n  padding: 96px 0;\n  border-bottom: 1px solid var(--jn-gold-soft);\n  isolation: isolate;\n}\n.jn-careem-case__hero::before {\n  content: \"\";\n  position: absolute;\n  z-index: -1;\n  top: 24px;\n  left: -390px;\n  width: 720px;\n  height: 720px;\n  border: 1px solid rgba(201, 138, 36, .24);\n  border-radius: 50%;\n  box-shadow:\n    0 0 0 34px rgba(201, 138, 36, .045),\n    0 0 0 35px rgba(201, 138, 36, .16),\n    0 0 0 78px rgba(201, 138, 36, .025),\n    0 0 0 79px rgba(201, 138, 36, .12);\n}\n.jn-careem-case__hero::after {\n  content: \"\";\n  position: absolute;\n  z-index: -1;\n  right: -9rem;\n  bottom: -12rem;\n  width: 42rem;\n  height: 42rem;\n  border: 1px solid rgba(201, 138, 36, .18);\n  transform: rotate(18deg);\n  background:\n    linear-gradient(90deg, transparent 49.9%, rgba(201, 138, 36, .12) 50%, transparent 50.1%),\n    linear-gradient(0deg, transparent 49.9%, rgba(201, 138, 36, .12) 50%, transparent 50.1%);\n}\n.jn-careem-case__hero-grid {\n  display: grid !important;\n  grid-template-columns: minmax(0, 1fr) minmax(360px, .82fr);\n  gap: 64px;\n  align-items: center;\n}\n.jn-careem-case__hero-copy,\n.jn-careem-case__phone-column {\n  min-width: 0;\n}\n.jn-careem-case__deck {\n  max-width: 650px;\n  margin-bottom: 32px !important;\n  font-size: 20px;\n  line-height: 1.55;\n}\n.jn-careem-case__metadata {\n  display: grid;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  max-width: 680px !important;\n  border-top: 1px solid var(--jn-gold-soft);\n  border-bottom: 1px solid var(--jn-gold-soft);\n}\n.jn-careem-case__metadata-item {\n  min-width: 0;\n  padding: 16px 20px 16px 0;\n}\n.jn-careem-case__metadata-item:nth-child(even) {\n  padding-left: 20px;\n  border-left: 1px solid var(--jn-gold-soft);\n}\n.jn-careem-case__metadata-item:nth-child(n+3) {\n  border-top: 1px solid var(--jn-gold-soft);\n}\n.jn-careem-case__metadata-label {\n  margin-bottom: 4px !important;\n  color: #8e5c12;\n  font-family: \"Mona Sans\", Arial, sans-serif;\n  font-size: 14px;\n}\n.jn-careem-case__metadata-value {\n  margin-bottom: 0 !important;\n  color: var(--jn-navy);\n  line-height: 1.4;\n}\n.jn-careem-case__phone-stage {\n  position: relative;\n  min-height: 700px;\n  display: grid;\n  place-items: center;\n}\n.jn-careem-case__phone-stage::before,\n.jn-careem-case__phone-stage::after {\n  content: \"\";\n  position: absolute;\n  border: 1px solid rgba(201, 138, 36, .42);\n  pointer-events: none;\n}\n.jn-careem-case__phone-stage::before {\n  inset: 38px 0 18px 58px;\n}\n.jn-careem-case__phone-stage::after {\n  z-index: -1;\n  inset: 52px -14px 4px 72px;\n  background: rgba(239, 232, 219, .72);\n}\n.jn-careem-case__phone {\n  position: relative;\n  width: min(340px, calc(100% - 32px));\n  margin-inline: auto;\n  padding: 10px;\n  overflow: hidden;\n  border: 2px solid #4d4a46;\n  border-radius: 44px;\n  background: #151515;\n  box-shadow: 0 24px 44px rgba(16, 43, 83, .18);\n}\n.jn-careem-case__phone::before {\n  content: \"\";\n  position: absolute;\n  z-index: 2;\n  top: 17px;\n  left: 50%;\n  width: 88px;\n  height: 24px;\n  border-radius: 999px;\n  background: #111;\n  transform: translateX(-50%);\n  pointer-events: none;\n}\n.jn-careem-case__phone .wp-block-video {\n  margin: 0;\n}\n.jn-careem-case__phone video {\n  width: 100%;\n  height: auto;\n  aspect-ratio: 1064 \/ 2304;\n  border-radius: 34px;\n  object-fit: cover;\n  object-position: top center;\n}\n.jn-careem-case__section {\n  padding: 104px 0;\n}\n.jn-careem-case__section--paper {\n  border-top: 1px solid rgba(201, 138, 36, .2);\n  border-bottom: 1px solid rgba(201, 138, 36, .2);\n  background: rgba(255, 253, 248, .78);\n}\n.jn-careem-case__section--navy {\n  background: var(--jn-navy);\n  color: #f6f0e6;\n}\n.jn-careem-case__section--navy h2,\n.jn-careem-case__section--navy h3,\n.jn-careem-case__section--navy a {\n  color: #fffaf1;\n}\n.jn-careem-case__section--navy p,\n.jn-careem-case__section--navy figcaption {\n  color: #f1e9dc;\n}\n.jn-careem-case__split {\n  display: grid !important;\n  grid-template-columns: minmax(0, .88fr) minmax(0, 1.12fr);\n  gap: 72px;\n  align-items: center;\n}\n.jn-careem-case__rule {\n  position: relative;\n  height: 28px;\n  margin: 0 auto 64px !important;\n  overflow: visible;\n  border: 0 !important;\n  background: linear-gradient(var(--jn-gold-soft), var(--jn-gold-soft)) center \/ 100% 1px no-repeat !important;\n}\n.jn-careem-case__rule::after {\n  content: \"\u2726\";\n  position: absolute;\n  top: 50%;\n  left: 50%;\n  width: 48px;\n  color: var(--jn-gold);\n  background: var(--jn-ivory);\n  font-size: 22px;\n  line-height: 28px;\n  text-align: center;\n  transform: translate(-50%, -50%);\n}\n.jn-careem-case__section--paper .jn-careem-case__rule::after {\n  background: var(--jn-paper);\n}\n.jn-careem-case__section--navy .jn-careem-case__rule {\n  background: linear-gradient(rgba(232, 212, 173, .46), rgba(232, 212, 173, .46)) center \/ 100% 1px no-repeat !important;\n}\n.jn-careem-case__section--navy .jn-careem-case__rule::after {\n  background: var(--jn-navy);\n}\n.jn-careem-case__frame {\n  position: relative;\n  margin: 0 7px 7px 0 !important;\n  padding: 12px;\n  border: 1px solid var(--jn-gold-soft);\n  background: #fff;\n  box-shadow: 7px 7px 0 var(--jn-shadow);\n}\n.jn-careem-case__frame::before,\n.jn-careem-case__frame::after {\n  content: \"\";\n  position: absolute;\n  width: 26px;\n  height: 26px;\n  pointer-events: none;\n}\n.jn-careem-case__frame::before {\n  top: -9px;\n  left: -9px;\n  border-top: 1px solid var(--jn-gold-soft);\n  border-left: 1px solid var(--jn-gold-soft);\n}\n.jn-careem-case__frame::after {\n  right: -9px;\n  bottom: -9px;\n  border-right: 1px solid var(--jn-gold-soft);\n  border-bottom: 1px solid var(--jn-gold-soft);\n}\n.jn-careem-case__frame img {\n  width: 100%;\n  height: auto;\n}\n.jn-careem-case figcaption {\n  padding: 16px 6px 4px;\n  color: var(--jn-ink);\n  font-size: 16px;\n  line-height: 1.5;\n  text-align: center;\n}\n.jn-careem-case__problem-copy {\n  max-width: 760px !important;\n  margin-inline: 0 !important;\n}\n.jn-careem-case__stats {\n  display: grid !important;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  gap: 24px;\n  margin-top: 44px !important;\n}\n.jn-careem-case__stat {\n  min-height: 190px;\n  padding: 28px;\n  border: 1px solid var(--jn-gold-soft);\n  background: var(--jn-paper);\n}\n.jn-careem-case__stat-label {\n  margin-bottom: 12px !important;\n  color: #8e5c12;\n  font-family: \"Mona Sans\", Arial, sans-serif;\n  font-size: 15px;\n}\n.jn-careem-case__stat-number {\n  margin-bottom: 12px !important;\n  color: var(--jn-navy);\n  font-family: \"Tiempos Headline\", Georgia, serif;\n  font-size: 48px;\n  line-height: 1;\n}\n.jn-careem-case__stat-copy {\n  margin: 0 !important;\n}\n.jn-careem-case__bridge {\n  display: flex;\n  align-items: center;\n  gap: 18px;\n  margin: 56px 0 32px !important;\n  color: var(--jn-navy);\n  font-size: 24px;\n}\n.jn-careem-case__bridge::after {\n  content: \"\";\n  flex: 1;\n  height: 1px;\n  background: var(--jn-gold-soft);\n}\n.jn-careem-case__decision {\n  display: grid !important;\n  grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr);\n  gap: 56px;\n  align-items: start;\n}\n.jn-careem-case__decision-list {\n  margin: 0;\n  padding: 0;\n  list-style: none;\n  border-top: 1px solid var(--jn-gold-soft);\n}\n.jn-careem-case__decision-list li {\n  padding: 20px 0;\n  border-bottom: 1px solid var(--jn-gold-soft);\n}\n.jn-careem-case__decision-list strong {\n  display: block;\n  margin-bottom: 6px;\n  color: var(--jn-navy);\n  font-size: 18px;\n}\n.jn-careem-case__media-pair {\n  display: grid !important;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  gap: 48px;\n  margin-top: 56px !important;\n}\n.jn-careem-case__media-card {\n  min-width: 0;\n  text-align: center;\n}\n.jn-careem-case__concept-phone {\n  position: relative;\n  width: min(390px, 100%);\n  margin-inline: auto !important;\n  padding: 10px;\n  overflow: hidden;\n  border: 2px solid #716d67;\n  border-radius: 42px;\n  background: #111;\n  box-shadow: 0 22px 40px rgba(0, 0, 0, .28);\n}\n.jn-careem-case__concept-phone::before {\n  content: \"\";\n  position: absolute;\n  z-index: 2;\n  top: 17px;\n  left: 50%;\n  width: 84px;\n  height: 23px;\n  border-radius: 999px;\n  background: #111;\n  transform: translateX(-50%);\n  pointer-events: none;\n}\n.jn-careem-case__concept-phone .wp-block-video {\n  margin: 0;\n}\n.jn-careem-case__concept-phone video {\n  width: 100%;\n  height: auto;\n  aspect-ratio: 752 \/ 1624;\n  border-radius: 32px;\n  object-fit: cover;\n  object-position: center;\n}\n.jn-careem-case__media-caption {\n  max-width: 390px;\n  margin: 18px auto 0 !important;\n  color: #f1e9dc;\n  font-size: 16px;\n  line-height: 1.5;\n  text-align: center;\n}\n.jn-careem-case__result {\n  display: grid !important;\n  grid-template-columns: minmax(250px, .65fr) minmax(0, 1.35fr);\n  gap: 52px;\n  align-items: center;\n  margin-top: 72px !important;\n  padding-top: 64px;\n  border-top: 1px solid rgba(232, 212, 173, .46);\n}\n.jn-careem-case__reflection {\n  max-width: 760px !important;\n  margin: 56px auto 0 !important;\n  padding-top: 44px;\n  border-top: 1px solid rgba(232, 212, 173, .46);\n}\n.jn-careem-case__provider {\n  display: grid !important;\n  grid-template-columns: minmax(0, 1fr) minmax(320px, .75fr);\n  gap: 72px;\n  align-items: center;\n}\n.jn-careem-case__provider-result {\n  border-top-color: var(--jn-gold-soft);\n}\n.jn-careem-case__closing {\n  padding: 88px 0 104px;\n  text-align: center;\n}\n.jn-careem-case__closing h2,\n.jn-careem-case__closing p {\n  margin-inline: auto;\n}\n.jn-careem-case__closing h2 {\n  max-width: 22ch;\n}\n.jn-careem-case__closing p {\n  max-width: 680px;\n}\n.jn-careem-case__back-link {\n  display: inline-block;\n  margin-top: 20px;\n  font-size: 18px;\n}\n@media (max-width: 900px) {\n  .jn-careem-case__inner {\n    width: min(100% - 40px, 720px);\n  }\n  .jn-careem-case__hero {\n    min-height: 0;\n    padding: 72px 0 80px;\n  }\n  .jn-careem-case__hero::before {\n    left: -520px;\n  }\n  .jn-careem-case__hero::after {\n    right: -30rem;\n  }\n  .jn-careem-case__hero-grid,\n  .jn-careem-case__split,\n  .jn-careem-case__decision,\n  .jn-careem-case__provider,\n  .jn-careem-case__result {\n    grid-template-columns: 1fr;\n    gap: 48px;\n  }\n  .jn-careem-case__phone-stage {\n    min-height: 690px;\n  }\n  .jn-careem-case__section {\n    padding: 76px 0;\n  }\n  .jn-careem-case__result {\n    margin-top: 60px !important;\n    padding-top: 52px;\n  }\n}\n@media (max-width: 640px) {\n  .jn-careem-case {\n    font-size: 18px;\n  }\n  .jn-careem-case__inner {\n    width: min(100% - 32px, 560px);\n  }\n  .jn-careem-case h1 {\n    font-size: 38px;\n  }\n  .jn-careem-case h2 {\n    font-size: 30px;\n  }\n  .jn-careem-case__deck {\n    font-size: 18px;\n  }\n  .jn-careem-case__metadata,\n  .jn-careem-case__stats,\n  .jn-careem-case__media-pair {\n    grid-template-columns: 1fr;\n  }\n  .jn-careem-case__metadata-item:nth-child(even) {\n    padding-left: 0;\n    border-left: 0;\n  }\n  .jn-careem-case__metadata-item:nth-child(n+2) {\n    border-top: 1px solid var(--jn-gold-soft);\n  }\n  .jn-careem-case__phone-stage {\n    min-height: 650px;\n  }\n  .jn-careem-case__phone-stage::before {\n    inset: 32px 2px 18px 24px;\n  }\n  .jn-careem-case__phone-stage::after {\n    inset: 44px -6px 6px 36px;\n  }\n  .jn-careem-case__rule {\n    margin-bottom: 48px !important;\n  }\n  .jn-careem-case__bridge {\n    display: block;\n    font-size: 22px;\n  }\n  .jn-careem-case__bridge::after {\n    display: block;\n    margin-top: 14px;\n  }\n  .jn-careem-case__stat {\n    min-height: 0;\n  }\n}\n@media (prefers-reduced-motion: reduce) {\n  .jn-careem-case video {\n    animation: none;\n  }\n}\n<\/style>\n\n\n\n<div class=\"wp-block-group alignfull jn-careem-case is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull jn-careem-case__hero has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns jn-careem-case__inner jn-careem-case__hero-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column jn-careem-case__hero-copy is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Den Teil von Careem Pay in Ordnung bringen, den die meisten Kunden nie abgeschlossen haben.<\/h1>\n\n\n\n<p class=\"jn-careem-case__deck wp-block-paragraph\">Mehr als 60% der Kunden sprangen beim ersten KYC-Bildschirm ab. Weitere 35% sprangen beim zweiten ab. Ich leitete die Arbeit von klareren Onboarding-Experimenten bis hin zu der Entscheidung, die die Abschlussrate endlich verbesserte: den Anbieter zu wechseln.<\/p>\n\n\n\n<div class=\"wp-block-group jn-careem-case__metadata is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__metadata-item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"jn-careem-case__metadata-label wp-block-paragraph\">Meine Rolle<\/p>\n\n\n\n<p class=\"jn-careem-case__metadata-value wp-block-paragraph\">Design Lead und IC<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__metadata-item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"jn-careem-case__metadata-label wp-block-paragraph\">Design-Team<\/p>\n\n\n\n<p class=\"jn-careem-case__metadata-value wp-block-paragraph\">Vier Designer<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__metadata-item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"jn-careem-case__metadata-label wp-block-paragraph\">Erweitertes Pay-Team<\/p>\n\n\n\n<p class=\"jn-careem-case__metadata-value wp-block-paragraph\">Etwa sechs PMs und zwanzig Entwickler<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__metadata-item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"jn-careem-case__metadata-label wp-block-paragraph\">Umfang<\/p>\n\n\n\n<p class=\"jn-careem-case__metadata-value wp-block-paragraph\">KYC, Pay-Rebranding, SuperApp-\u00fcbergreifende Abh\u00e4ngigkeiten<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column jn-careem-case__phone-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__phone-stage is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__phone is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/image1.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screen-Recording-2022-09-16-at-16.39.20.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull jn-careem-case__section jn-careem-case__section--paper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group jn-careem-case__inner is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity jn-careem-case__rule\"\/>\n\n\n\n<div class=\"wp-block-columns jn-careem-case__split is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Careem Pay existierte innerhalb eines viel gr\u00f6\u00dferen Systems.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Careem war von einem Fahrdienst zu Essenslieferungen, Lebensmitteln, Geldtransfers, W\u00e4scheservice und anderen Dienstleistungen herangewachsen. Uber \u00fcbernahm das Unternehmen 2019 f\u00fcr $3,2 Milliarden. Diese Gr\u00f6\u00dfenordnung gab Pay eine enorme Reichweite, bedeutete aber auch, dass die \u00c4nderung eines Teils der Nutzererfahrung von Teams in der gesamten SuperApp abhing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich leitete drei Designer, f\u00fchrte das Pay-Rebranding an und arbeitete weiterhin als IC an einer wichtigen Produkts\u00e4ule. Wir verbesserten ein bestehendes Produkt in einem schwierigen Umfeld, mit begrenztem Kundenwissen und Abh\u00e4ngigkeiten \u00fcberall.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full jn-careem-case__frame\"><img decoding=\"async\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362.avif\" alt=\"Careem SuperApp-Dienste, einschlie\u00dflich Fahrten, Essen, Lebensmittel, Geldtransfer und W\u00e4scheservice\"\/><figcaption class=\"wp-element-caption\">Careem Pay befand sich in einer SuperApp mit Diensten und Abh\u00e4ngigkeiten, die weit \u00fcber Zahlungen hinausgingen.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull jn-careem-case__section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group jn-careem-case__inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__problem-copy is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Der Ablauf verlor Nutzer, bevor sie Geld senden konnten.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fast jede Aktion in Careem Pay f\u00fchrte zu einem KYC-Bildschirm. Kunden erreichten ihn, ohne zu verstehen, warum ein Unternehmen, das sie immer noch mit Taxis in Verbindung brachten, eine Emirates ID ben\u00f6tigte, wie ihre Zahlungsdaten behandelt w\u00fcrden oder wie viel Arbeit auf sie wartete.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__stats is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__stat is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"jn-careem-case__stat-label wp-block-paragraph\">Erster Bildschirm<\/p>\n\n\n\n<p class=\"jn-careem-case__stat-number wp-block-paragraph\">60%+<\/p>\n\n\n\n<p class=\"jn-careem-case__stat-copy wp-block-paragraph\">aller Kunden brachen hier ab.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__stat is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"jn-careem-case__stat-label wp-block-paragraph\">Zweiter Bildschirm<\/p>\n\n\n\n<p class=\"jn-careem-case__stat-number wp-block-paragraph\">35%<\/p>\n\n\n\n<p class=\"jn-careem-case__stat-copy wp-block-paragraph\">der verbleibenden Kunden brachen hier ab.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"jn-careem-case__bridge wp-block-paragraph\">Analysen zeigten, wo die Leute absprangen. Die Forschung erkl\u00e4rte, warum:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized jn-careem-case__frame\"><img decoding=\"async\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40%E2%80%AFPM.avif\" alt=\"Kundeneinw\u00e4nde gegen den Careem Pay KYC-Ablauf: Vertrauen, Bewusstsein und Benutzerfreundlichkeit\" style=\"width:600px;height:auto\"\/><figcaption class=\"wp-element-caption\">Vertrauen, Bewusstsein und Komplexit\u00e4t waren die Gr\u00fcnde, warum Kunden ein Fortfahren nicht rechtfertigen konnten.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull jn-careem-case__section jn-careem-case__section--paper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group jn-careem-case__inner jn-careem-case__decision is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Ich begann mit der kosteng\u00fcnstigeren Hypothese.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn der Ablauf den Wert der Verifizierung erkl\u00e4ren, KYC auf einen besseren Moment verschieben und die Schritte vertrauensw\u00fcrdiger wirken lassen w\u00fcrde, sollten mehr Kunden ihn abschlie\u00dfen und ihre erste Zahlung senden.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list jn-careem-case__decision-list\">\n<li><strong>Was wir gemessen haben<\/strong>Abschluss des gesamten KYC-Ablaufs und der darauf folgenden ersten Zahlung.<\/li>\n\n\n\n<li><strong>Ziel der Nutzererfahrung<\/strong>Verifizierung in f\u00fcnf Minuten oder weniger.<\/li>\n\n\n\n<li><strong>Warum dies zuerst kam<\/strong>Wir konnten die Erkl\u00e4rung und die Platzierung testen, bevor wir uns auf den langsameren Anbieterwechsel festlegten.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull jn-careem-case__section jn-careem-case__section--navy has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group jn-careem-case__inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__measure is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Wir haben zwei M\u00f6glichkeiten getestet, um den bestehenden Ablauf verst\u00e4ndlicher zu machen.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das erste Konzept nutzte einen Werbebrief-Ansatz, um den Wert zu erkl\u00e4ren und Vertrauen aufzubauen. Das zweite verschob KYC auf einen sp\u00e4teren Zeitpunkt, f\u00fcgte ein Erkl\u00e4rvideo hinzu und gestaltete den ersten Bildschirm neu. Beides waren Versuche, Vertrauen zu gewinnen, bevor nach Ausweisdokumenten gefragt wurde.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns jn-careem-case__media-pair is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column jn-careem-case__media-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__concept-phone is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls loop muted src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/KYC-Sales-Letter.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<p class=\"jn-careem-case__media-caption wp-block-paragraph\">Werbebrief: Den Wert erkl\u00e4ren, bevor Kunden zur Verifizierung aufgefordert werden.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column jn-careem-case__media-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__concept-phone is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls loop muted src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/KYC-Explainer-Video.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<p class=\"jn-careem-case__media-caption wp-block-paragraph\">Video-Einf\u00fchrung: KYC nach hinten verschieben und erkl\u00e4ren, was passieren wird.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__result is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Was passierte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Das Werbebrief-Konzept lieferte das st\u00e4rkste Ergebnis der beiden Experimente.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border jn-careem-case__frame\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img decoding=\"async\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24%E2%80%AFPM.avif\" alt=\"Ergebnisse des Careem Pay KYC-Experiments, die zeigen, dass das Werbebrief-Konzept der Kontrollversion und der Video-Einf\u00fchrung voraus ist\" style=\"border-top-left-radius:0;border-top-right-radius:0;border-bottom-left-radius:0;border-bottom-right-radius:0;width:580px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__reflection is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Der erste Erfolg war sch\u00f6n, aber er machte den zugrunde liegenden Ablauf nicht gut.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die Werbebrief-Version schnitt besser ab. Aber ich wollte dieses Ergebnis nicht mit einem gel\u00f6sten Problem verwechseln. Wir hatten einen klareren Weg gefunden, eine Anbietererfahrung einzuf\u00fchren, der die Kunden immer noch nicht vertrauten oder die sie nicht verstanden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Experiment hat sich bew\u00e4hrt, weil es den Ablauf verbesserte und uns Beweise lieferte. Es machte auch die n\u00e4chste Entscheidung leichter zu verteidigen: aufh\u00f6ren, Designaufwand in die Erkl\u00e4rung der Einschr\u00e4nkungen des Anbieters zu stecken, und den Anbieter wechseln.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull jn-careem-case__section jn-careem-case__section--paper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group jn-careem-case__inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns jn-careem-case__provider is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Der gr\u00f6\u00dfere Gewinn ergab sich aus dem Wechsel des KYC-Anbieters.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die fr\u00fcheren Experimente kl\u00e4rten das Problem und zeigten, wo der bestehende Ablauf an seine Grenzen stie\u00df. Der Austausch des Anbieters dauerte l\u00e4nger, aber er erm\u00f6glichte es uns, die Erfahrung zu \u00e4ndern, die die Kunden tats\u00e4chlich abschlie\u00dfen sollten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group jn-careem-case__phone is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls loop muted poster=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/image1.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screen-Recording-2022-09-16-at-16.39.20.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group jn-careem-case__result jn-careem-case__provider-result is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Das Ergebnis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald der neue Anbieter eingef\u00fchrt war, stieg die Abschlussrate von etwa einem Drittel beim Werbebrief-Ansatz auf etwa die H\u00e4lfte sowohl unter iOS als auch unter Android.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full jn-careem-case__frame\"><img decoding=\"async\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20%E2%80%AFPM.avif\" alt=\"KYC-Abschluss unter iOS und Android im Vergleich des Werbebrief-Konzepts mit dem neuen KYC-Anbieter\"\/><figcaption class=\"wp-element-caption\">Der Anbieterwechsel steigerte die Abschlussrate \u00fcber das hinaus, was die reinen Erkl\u00e4rungsexperimente erreicht hatten.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull jn-careem-case__closing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group jn-careem-case__inner is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity jn-careem-case__rule\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ich w\u00fcrde dieselbe Abfolge von Entscheidungen wieder treffen.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die kosteng\u00fcnstigere Ma\u00dfnahme testen, daraus lernen und die strukturelle L\u00f6sung finanzieren, wenn das Ergebnis zeigt, wo die Obergrenze liegt. In diesem Fall half ein klareres Design. Der Austausch des Anbieters ver\u00e4nderte das Produkt.<\/p>\n\n\n\n<p class=\"jn-careem-case__back-link wp-block-paragraph\"><a href=\"https:\/\/jamalnichols.com\/de\/?page_id=1138\">Mehr Arbeiten ansehen \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Design Lead und IC. Die Abschlussquote stieg nach dem Anbieterwechsel von etwa einem Drittel auf etwa die H\u00e4lfte.<\/p>","protected":false},"author":1,"featured_media":1538,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-no-title","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pre-ai"],"gutslider_comments":0,"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1928,"url":"https:\/\/jamalnichols.com\/de\/halo\/","url_meta":{"origin":1518,"position":0},"title":"Halo: Family Bedtime Routines","author":"Jamal Nichols","date":"Oktober 29, 2025","format":false,"excerpt":"Founder, designer, PM and engineer. Shipped on iOS and Android in March 2026, in five languages.","rel":"","context":"In &quot;AI&quot;","block_context":{"text":"AI","link":"https:\/\/jamalnichols.com\/de\/category\/ai\/"},"img":{"alt_text":"","src":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/10\/Slide-16_9-1.avif","width":350,"height":200,"srcset":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/10\/Slide-16_9-1.avif 1x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/10\/Slide-16_9-1.avif 1.5x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/10\/Slide-16_9-1.avif 2x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/10\/Slide-16_9-1.avif 3x"},"classes":[]},{"id":1079,"url":"https:\/\/jamalnichols.com\/de\/careem-quik-discounts-offers\/","url_meta":{"origin":1518,"position":1},"title":"Careem Quik: Discounts &amp; Offers","author":"Jamal Nichols","date":"Mai 10, 2025","format":false,"excerpt":"Discovery through end-to-end design. 25% more completed orders and 19% more repeat customers.","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":190,"url":"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/","url_meta":{"origin":1518,"position":2},"title":"Careem Quik 0 to 1 launch","author":"Jamal Nichols","date":"Mai 30, 2025","format":false,"excerpt":"Designed the zero-to-one product end to end. More than 1,000 orders a day within six weeks of launch.","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif","width":350,"height":200,"srcset":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 1x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 1.5x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 2x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 3x"},"classes":[]},{"id":1223,"url":"https:\/\/jamalnichols.com\/de\/careem-pay-redesign\/","url_meta":{"origin":1518,"position":3},"title":"Careem Pay: Complete Redesign","author":"Jamal Nichols","date":"Mai 23, 2025","format":false,"excerpt":"Design manager, team of three. 40% more completed transactions.","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2968,"url":"https:\/\/jamalnichols.com\/de\/perfect-products\/","url_meta":{"origin":1518,"position":4},"title":"Perfect Products","author":"jamalnichols","date":"Juli 27, 2026","format":false,"excerpt":"I found out about the Toniebox recently. It is a padded audio player for children: put a little character on top and it plays songs or a story. That description makes it sound ordinary. The more I looked at it, though, the more fascinated I was by it. I have\u2026","rel":"","context":"In &quot;Commentary&quot;","block_context":{"text":"Commentary","link":"https:\/\/jamalnichols.com\/de\/category\/commentary\/"},"img":{"alt_text":"An open empty molded-pulp egg carton showing twelve individual chambers.","src":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2026\/07\/twelve-egg-molded-pulp-carton.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2026\/07\/twelve-egg-molded-pulp-carton.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2026\/07\/twelve-egg-molded-pulp-carton.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2026\/07\/twelve-egg-molded-pulp-carton.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2026\/07\/twelve-egg-molded-pulp-carton.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2807,"url":"https:\/\/jamalnichols.com\/de\/how-corporate-life-socialized-me\/","url_meta":{"origin":1518,"position":5},"title":"How Corporate Life Socialized Me","author":"jamalnichols","date":"Juni 14, 2026","format":false,"excerpt":"The office was corny, and it helped me anyway A lot of people shit on corporate life now, especially the big-company version of it: the meetings, the jargon, the performance of enthusiasm, the strange little rituals that make adults sound less direct than children. I get it. A lot of\u2026","rel":"","context":"In &quot;Commentary&quot;","block_context":{"text":"Commentary","link":"https:\/\/jamalnichols.com\/de\/category\/commentary\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/phbeCp-ou","jetpack_featured_media_url":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Portfolio-Prez-2025-Variant-C-Pay-Focus.001.avif","_links":{"self":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":23,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"predecessor-version":[{"id":3276,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts\/1518\/revisions\/3276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}