{"id":1518,"date":"2025-06-20T20:43:27","date_gmt":"2025-06-20T20:43:27","guid":{"rendered":"https:\/\/jamalnichols.com\/?p=1518"},"modified":"2026-04-10T15:35:56","modified_gmt":"2026-04-10T15:35:56","slug":"careem-pay-redesign-2","status":"publish","type":"post","link":"https:\/\/jamalnichols.com\/de\/careem-pay-redesign-2\/","title":{"rendered":"Careem Pay: KYC beheben"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-41272fdb wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7b5a963 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-48df5bae wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2b083436 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-97f1169af1025ed160e6a14b0ef042d1\"><br>Optimierung des KYC-Prozesses im Fintech-Bereich<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-2704d7a1f94837a71e33a7a4bf50b6b7\" style=\"font-style:normal;font-weight:500\">Meine Rolle:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-17ba32eb155e233469439089d4b36848\">\n<li>Leitung eines Teams von 3 Designern<\/li>\n\n\n\n<li>Leitung eines Rebrands<\/li>\n\n\n\n<li>Leitung einer wichtigen Produkts\u00e4ule als IC\u00a0<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-aa7a3f1c677bedeaaa90ae3267396b8d\" style=\"font-style:normal;font-weight:500\">Teamzusammensetzung:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-1d76822e36dd5a71f102ed94bbdaaf7d\">4 Designer, ca. 6 PMs, ca. 20 Entwickler<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-3612bed572a057bc272c3ccfcbf5cdf4\" style=\"font-style:normal;font-weight:500\">Erschwerende Faktoren:<\/h5>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-25ecad910125f8e6dacc674caaac2f0a wp-block-paragraph\">Bereits bestehendes Produkt in einem schwierigen Umfeld.<\/p>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-e326ce42785111f6ce57163ef3670c60 wp-block-paragraph\">Fehlendes Kundenwissen<\/p>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-66e82cdcdc41b9f6ba98bb0f969f7878 wp-block-paragraph\">Funktions\u00fcbergreifende Abh\u00e4ngigkeiten zu allen anderen Teilen von Careems SuperApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a7e1cf0acee8\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_15_pro device-wrapper__inner_contain device-wrapper__inner_image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" 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\n\t\t\t\t\talt=\"iphone_15_pro\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a7e1cf0acee8 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-medium-font-size\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-daab12eb9d86f0e0a9535a1107e0ea6c\"><br>Kontextsetzung: <br>Was ist Careem?<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-95c91b7350af42ccbb2761b5fb5ef08e wp-block-paragraph\">\u201eSuperApp\u201c:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-6c4084d0a34ce0077e9f3def69f1c0ac\">\n<li class=\"has-small-font-size\">Fahrdienstvermittlung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Essenslieferung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Lebensmittellieferung,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">Geld senden,\u00a0<\/li>\n\n\n\n<li class=\"has-small-font-size\">W\u00e4scheservice,\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"has-main-accent-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-8b3d83ea468b61e3d7823819461037bb wp-block-paragraph\">2019 von Uber f\u00fcr 3,2 Milliarden USD \u00fcbernommen<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"955\" data-attachment-id=\"2702\" data-permalink=\"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/contextsettingwhatiscareem-001\/\" data-orig-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362.avif\" data-orig-size=\"1158,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;vp_watermark_hash&quot;:&quot;&quot;}\" data-image-title=\"contextsettingwhatiscareem.001\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif\" alt=\"\" class=\"wp-image-2702 size-full\" srcset=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-1024x955.avif 1024w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-300x280.avif 300w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-768x716.avif 768w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-13x12.avif 13w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-500x466.avif 500w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362-800x746.avif 800w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/contextsettingwhatiscareem.001-e1779180190362.avif 1158w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-edb44c12 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:0;padding-bottom:var(--wp--preset--spacing--large);padding-left:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-99161a85 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:30%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-069a4240667e75db8aebc4af60ca841b wp-container-content-9cfa9a5a\">Zwischenmenschliche Probleme<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:70%\">\n<figure class=\"wp-block-image size-large\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"759\" data-attachment-id=\"1525\" data-permalink=\"https:\/\/jamalnichols.com\/de\/careem-pay-redesign-2\/screenshot-2025-06-20-at-10-01-40-pm\/\" data-orig-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM.avif\" data-orig-size=\"1242,920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2025-06-20 at 10.01.40\u202fPM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM-1024x759.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM-1024x759.avif\" alt=\"\" class=\"wp-image-1525\" srcset=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM-1024x759.avif 1024w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM-300x222.avif 300w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM-768x569.avif 768w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM-16x12.avif 16w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.01.40\u202fPM.avif 1242w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-e241a6be wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5ead6fec wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-d237e37bea5d00952ba7da467a3ab2e7 wp-container-content-9cfa9a5a\">Gesch\u00e4ftliche Motivation<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Mehr als 60% der Kunden springen beim ersten Bildschirm im KYC-Prozess ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere 35% der Kunden springen beim zweiten Bildschirm ab.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f93afe50 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3f63ee91 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium);flex-basis:56%\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-42155ad9 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-5b178d917bedbfa64c1d565524a2f89b\">Unsere Ausgangslage<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-base-font-size wp-elements-0693c616397109c32c4b1837067391b2 wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--medium)\">Jedes Mal, wenn man eine Aktion in der Pay-App ausf\u00fchrte, erschien dieser Bildschirm und man musste einen KYC-Prozess durchlaufen, den niemand verstand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:44%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a7e1cf0b0ba3\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_11_pro device-wrapper__inner_contain device-wrapper__inner_image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/image1.avif\" alt=\"iphone_11_pro\" \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_11_pro\">\n\t\t\t\t<img 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\n\t\t\t\t\talt=\"iphone_11_pro\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a7e1cf0b0ba3 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-5d2e435b wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-9e15d3df5468a3d21f55fe0ba1429e83 wp-container-content-9cfa9a5a\">Hypothese<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>Ein vertrauensw\u00fcrdigerer und einfacher abzuschlie\u00dfender KYC-Prozess wird zu h\u00f6heren Abschlussraten und einer st\u00e4rkeren Produktnutzung f\u00fchren.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-99161a85 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-6e21f847d99c1a2b821cd6850a9f4857 wp-container-content-9cfa9a5a\">Erfolgskennzahlen<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-medium-font-size wp-block-paragraph\">% der Nutzer, die den KYC-Prozess abschlie\u00dfen und ihre erste Zahlung t\u00e4tigen<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Nutzer in 5 Minuten oder weniger verifiziert<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c2666948 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f93afe50 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-642df984 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:40%\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-5965bab9814ba0f8ff9aea63d625ed08\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--medium)\">W\u00e4hrend wir Vor- und Nachteile in verschiedenen Phasen des Prozesses diskutierten<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:44%\">\n<figure class=\"wp-block-video\"><video height=\"1926\" style=\"aspect-ratio: 956 \/ 1926;\" width=\"956\" autoplay controls muted src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screen-Recording-2025-06-14-at-9.22.07\u202fPM-2.mov\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-e241a6be wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-9de48c9a0f765e50eaa1e69ecf6bdfa4 wp-container-content-9cfa9a5a\">Optionen, die wir getestet haben<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Zwei neu gestaltete KYC-Bildschirmoptionen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c4nderung der KYC-Platzierung im Ablauf<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d9cb9445 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3f63ee91 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-16f5a237 wp-block-group-is-layout-flow\">\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-base-font-size wp-elements-25139d332243aa0773c3535048d645dc\"><br>Option 1: <\/h5>\n\n\n\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-bbdda816c171a55e6cdf1b337df3b4b4\">Verkaufsbrief-Ansatz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mehr M\u00f6glichkeiten, um<br>Mehrwert zu demonstrieren &amp; Sicherheit zu vermitteln<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--medium)\">Visuell aufregender<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a7e1cf0b5a02\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_contain device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/KYC-Sales-Letter.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop muted>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_14_pro_v2\">\n\t\t\t\t<img 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\n\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a7e1cf0b5a02 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-separator-thin\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large);background-color:#c5c7d3;color:#c5c7d3\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f93afe50 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-71aa3191 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-16f5a237 wp-block-group-is-layout-flow\">\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-base-font-size wp-elements-a68ead95c04224c1db4eb06c3facbfff\"><br>Option 2: <\/h5>\n\n\n\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-af50eb48f1ac85e1d2aa6fadfe0cdba4\">\u00dcberarbeiteter KYC-Screen + <br>KYC sp\u00e4ter im Ablauf platzieren + Erkl\u00e4rvideo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mehr M\u00f6glichkeiten, um<br>Mehrwert zu demonstrieren &amp; Sicherheit zu vermitteln<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visuell aufregender<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a7e1cf0b6fec\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_contain device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/KYC-Explainer-Video.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop muted>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_14_pro_v2\">\n\t\t\t\t<img 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\n\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a7e1cf0b6fec {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#000000;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-aa17b009 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\n<h2 class=\"wp-block-heading has-text-align-left has-primary-alt-color has-text-color has-link-color wp-elements-737d2cdc2105607a2fc3ee4328a88f3c wp-container-content-9cfa9a5a\">Ergebnisse<\/h2>\n\n\n\n<p class=\"has-primary-alt-color has-text-color has-link-color wp-elements-457471a1194d878fb8b36d2799ac2dee wp-block-paragraph\">Nat\u00fcrlich l\u00f6ste keine dieser L\u00f6sungen das eigentliche Problem \u2014 sie erkl\u00e4rten nur besser, wie man diese schlechte L\u00f6sung nutzt.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"693\" data-attachment-id=\"1533\" data-permalink=\"https:\/\/jamalnichols.com\/de\/careem-pay-redesign-2\/screenshot-2025-06-20-at-10-36-24-pm\/\" data-orig-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24\u202fPM.avif\" data-orig-size=\"819,693\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2025-06-20 at 10.36.24\u202fPM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24\u202fPM.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24\u202fPM.avif\" alt=\"\" class=\"wp-image-1533\" srcset=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24\u202fPM.avif 819w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24\u202fPM-300x254.avif 300w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24\u202fPM-768x650.avif 768w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.36.24\u202fPM-14x12.avif 14w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-850a2cda wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-71aa3191 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:45%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-16f5a237 wp-block-group-is-layout-flow\">\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-base-font-size wp-elements-0d3f8dfb3e952d732d380e80ac705037\"><br>Die beste Option<\/h5>\n\n\n\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-606c5cfdd84e5408ee1eedba008a4044\">Neuer KYC-Anbieter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot 2025-06-20 at 10.41.20\u202fPM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20\u202fPM-1024x756.avif\" src=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20\u202fPM.avif\" alt=\"\" class=\"wp-image-1535\" srcset=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20\u202fPM.avif 1277w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20\u202fPM-300x222.avif 300w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20\u202fPM-1024x756.avif 1024w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20\u202fPM-768x567.avif 768w, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-20-at-10.41.20\u202fPM-16x12.avif 16w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n    \r\n    \r\n    \r\n            <!-- jtoc progress bar widget -->\r\n        <div class=\"wpj-jtoc--widget-progress --progress-top\">\r\n            <div class=\"wpj-jtoc--widget-progress-bar\"><\/div>\r\n        <\/div>\r\n    \r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main  --jtoc-the-content --jtoc-theme-modern --jtoc-toc-incontent-desktop --jtoc-toc-sidebar-desktop --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-headings-full-row-clickable --jtoc-dynamic-mode --jtoc-slide-out-blend --jtoc-fade-past-headings --jtoc-has-custom-styles --jtoc-is-unfolded --jtoc-animate --jtoc-align-left --jtoc-main-is-hidden\"  style=\"display:none;\">\r\n                \r\n    <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline  --jtoc-is-hidden\" >\r\n                                <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#fixing-the-kyc-process-in-fintech\"  title=\"Optimierung des KYC-Prozesses im Fintech-Bereich\" data-numeration=\"1\">Optimierung des KYC-Prozesses im Fintech-Bereich<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#context-setting-what-is-careem\"  title=\"Kontextsetzung: Was ist Careem?\" data-numeration=\"2\">Kontextsetzung: Was ist Careem?<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#people-problems\"  title=\"Zwischenmenschliche Probleme\" data-numeration=\"3\">Zwischenmenschliche Probleme<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#business-motivation\"  title=\"Gesch\u00e4ftliche Motivation\" data-numeration=\"4\">Gesch\u00e4ftliche Motivation<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#where-we-started\"  title=\"Unsere Ausgangslage\" data-numeration=\"5\">Unsere Ausgangslage<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#hypothesis\"  title=\"Hypothese\" data-numeration=\"6\">Hypothese<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#success-metrics\"  title=\"Erfolgskennzahlen\" data-numeration=\"7\">Erfolgskennzahlen<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#we-explored-dozens-of-options-during-concept-review\"  title=\"Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht\" data-numeration=\"8\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#options-we-tested\"  title=\"Optionen, die wir getestet haben\" data-numeration=\"9\">Optionen, die wir getestet haben<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#sales-letter-approach\"  title=\"Verkaufsbrief-Ansatz\" data-numeration=\"10\">Verkaufsbrief-Ansatz<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#redesigned-kyc-screen-move-kyc-later-in-flow-explainer-video\"  title=\"Neugestalteter KYC-Bildschirm + KYC sp\u00e4ter in den Ablauf verschieben + Erkl\u00e4rvideo\" data-numeration=\"11\">Neugestalteter KYC-Bildschirm + KYC sp\u00e4ter in den Ablauf verschieben + Erkl\u00e4rvideo<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#outcomes\"  title=\"Ergebnisse\" data-numeration=\"12\">Ergebnisse<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#new-kyc-provider\"  title=\"Neuer KYC-Anbieter\" data-numeration=\"13\">Neuer KYC-Anbieter<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#outcomes_1\"  title=\"Ergebnisse\" data-numeration=\"14\">Ergebnisse<\/a>\r\n                    <\/div><\/li><\/ol>            <\/nav>\r\n                                                            <\/div>\r\n            <\/div>\r\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Verbesserung des KYC-Prozesses im Fintech Meine Rolle: Teamzusammensetzung: Komplexit\u00e4tsfaktoren: Bestehendes Produkt in einem schwierigen Umfeld. Fehlendes Kundenwissen Funktions\u00fcbergreifende Abh\u00e4ngigkeiten zu allen anderen Bereichen der SuperApp von Careem. Personenbezogene Probleme Gesch\u00e4ftliche Motivation Mehr als 60% der Kunden springen beim ersten Bildschirm im KYC-Prozess ab. Weitere 35% der Kunden springen [\u2026]<\/p>","protected":false},"author":1,"featured_media":1538,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-no-title","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pre-ai"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1223,"url":"https:\/\/jamalnichols.com\/de\/careem-pay-redesign\/","url_meta":{"origin":1518,"position":0},"title":"Careem Pay: Complete Redesign","author":"Jamal Nichols","date":"Mai 23, 2025","format":false,"excerpt":"Design Manager in Fintech My role: Managing a team of 3 designers Leading a key product pillar as an IC\u00a0 Leading a rebrand Team Composition: 4 designers, 6ish PMs, 20ish engineers Complexifiers: Pre-existing product in a difficult environment. Absence of customer knowledge Cross-functional dependencies to all other parts of Careem\u2019s\u2026","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Portfolio-Prez-2023-Variant-B.001-1.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1079,"url":"https:\/\/jamalnichols.com\/de\/careem-quik-discounts-offers\/","url_meta":{"origin":1518,"position":1},"title":"Careem Quik: Discounts &amp; Offers","author":"Jamal Nichols","date":"Mai 10, 2025","format":false,"excerpt":"Improving the product After a successful launch My role: Collaboration with UX Research Discovery and problem framing End-to-end design: Product Thinking, Interaction Design, Visual Design, Motion Design, Design System. Team Composition: Groceries Consumer team:4x PM, 3x design, 20x engineers, 0 content, 0.5 UXR & DS Grocery Fulfillment team Grocery Ops\u2026","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":190,"url":"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/","url_meta":{"origin":1518,"position":2},"title":"Careem Quik 0 to 1 launch","author":"Jamal Nichols","date":"Mai 30, 2025","format":false,"excerpt":"The first ultrafast grocery delivery in the region My Role: Leadership in helping a young team identify a new opportunity in the market. Designed end-to-end zero-to-one product: Interaction Design, Visual Design, Motion Design, Design System. Evolved product in post-launch iterations & grew the design team. Team Composition: Groceries Consumer team:4x\u2026","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif","width":350,"height":200,"srcset":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 1x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 1.5x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 2x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 3x"},"classes":[]},{"id":1982,"url":"https:\/\/jamalnichols.com\/de\/ai-design-workflow\/","url_meta":{"origin":1518,"position":3},"title":"How I Ship Real Products with AI-Assisted Product Design","author":"Jamal Nichols","date":"Februar 25, 2026","format":false,"excerpt":"A few months ago, I exported a FlutterFlow project into Claude Code. I have not opened FlutterFlow since. That sounds cleaner than the actual experience felt at the time, which was more like realizing that a tool I had depended on was no longer the center of the work. My\u2026","rel":"","context":"In &quot;AI&quot;","block_context":{"text":"AI","link":"https:\/\/jamalnichols.com\/de\/category\/ai\/"},"img":{"alt_text":"","src":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/02\/FeaturedImg-Prototype@2x-e1775415036641.avif","width":350,"height":200,"srcset":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/02\/FeaturedImg-Prototype@2x-e1775415036641.avif 1x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/02\/FeaturedImg-Prototype@2x-e1775415036641.avif 1.5x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/02\/FeaturedImg-Prototype@2x-e1775415036641.avif 2x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/02\/FeaturedImg-Prototype@2x-e1775415036641.avif 3x"},"classes":[]},{"id":2653,"url":"https:\/\/jamalnichols.com\/de\/ai-validation\/","url_meta":{"origin":1518,"position":4},"title":"How I Decide Whether AI Output Deserves My Trust","author":"jamalnichols","date":"April 20, 2026","format":false,"excerpt":"From Prompting to Supervision The first time this clicked for me, I was reviewing German translations from a custom Gemini-powered plugin I had built for\u00a0Christian Pure. The admin table looked normal. Rows were filled. Jobs were marked complete. From a distance, the system looked like it had done the work.\u2026","rel":"","context":"In &quot;AI&quot;","block_context":{"text":"AI","link":"https:\/\/jamalnichols.com\/de\/category\/ai\/"},"img":{"alt_text":"","src":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/04\/FeaturedImg-AiOutput@2x-e1776681465417.avif","width":350,"height":200,"srcset":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/04\/FeaturedImg-AiOutput@2x-e1776681465417.avif 1x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/04\/FeaturedImg-AiOutput@2x-e1776681465417.avif 1.5x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/04\/FeaturedImg-AiOutput@2x-e1776681465417.avif 2x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2026\/04\/FeaturedImg-AiOutput@2x-e1776681465417.avif 3x"},"classes":[]},{"id":2811,"url":"https:\/\/jamalnichols.com\/de\/ai-voice\/","url_meta":{"origin":1518,"position":5},"title":"If English Isn\u2019t Your First Language, Don\u2019t Let AI Become Your Voice","author":"jamalnichols","date":"Juni 7, 2026","format":false,"excerpt":"I understand why non-native English speakers reach for ChatGPT. You can be sharp in German, Hindi, Arabic, etc, then still have your job application, sales email, investor update, or blog post judged by how naturally you sound in English. That is a strange burden, and AI feels like relief: paste\u2026","rel":"","context":"In &quot;Commentary&quot;","block_context":{"text":"Commentary","link":"https:\/\/jamalnichols.com\/de\/category\/commentary\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/phbeCp-ou","jetpack_featured_media_url":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Portfolio-Prez-2025-Variant-C-Pay-Focus.001.avif","_links":{"self":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":19,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"predecessor-version":[{"id":2602,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/posts\/1518\/revisions\/2602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamalnichols.com\/de\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}