{"id":1079,"date":"2025-05-10T07:48:03","date_gmt":"2025-05-10T07:48:03","guid":{"rendered":"https:\/\/jamalnichols.com\/?p=1079"},"modified":"2026-04-10T16:17:56","modified_gmt":"2026-04-10T16:17:56","slug":"careem-quik-discounts-offers","status":"publish","type":"post","link":"https:\/\/jamalnichols.com\/de\/careem-quik-discounts-offers\/","title":{"rendered":"Careem Quik: Rabatte &amp; Angebote"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7b5a963 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-48df5bae wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center has-tertiary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:56%\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2b083436 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b56e0895 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-a8913305c3c4bee43c6104fb109fa984\">Verbesserung des Produkts nach einem erfolgreichen Launch<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-417a54ae183216fec97d788bc73fd87d\" style=\"font-style:normal;font-weight:500;text-transform:capitalize\">Meine Rolle:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-96bd7c4639573dcfa29cca9661f48d21\">\n<li>Zusammenarbeit mit UX Research<\/li>\n\n\n\n<li>Discovery und Problemdefinition<\/li>\n\n\n\n<li>End-to-End-Design: Product Thinking, Interaction Design, Visual Design, Motion Design, Design System.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-44b78c84b7d56fa220df0b0571805167\" style=\"font-style:normal;font-weight:500\">Teamzusammensetzung:<\/h5>\n\n\n\n<ul class=\"wp-block-list has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-20e844b040688a1a72758779fa9d770b\">\n<li>Lebensmittel-Endkunden-Team:<br>4x PM, 3x Design, 20x Entwickler, 0 Content, 0,5 UXR &amp; DS<\/li>\n\n\n\n<li>Lebensmittel-Fulfillment-Team<\/li>\n\n\n\n<li>Grocery Ops Team<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family wp-elements-94ee6016f2f1087e828d2d636e655833\" style=\"font-style:normal;font-weight:500\">Erschwerende Faktoren:<\/h5>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color has-gt-america-lcg-font-family has-small-font-size wp-elements-0d0a16a332069e01f41f4aac78d6c7e7 wp-block-paragraph\">Zus\u00e4tzliche Komplexit\u00e4t eines physischen Lieferprodukts<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a5fa161bc360\">\n\t\n\t\t\t<figure 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\n\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a5fa161bc360 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-76dc4296 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5ead6fec wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-069a4240667e75db8aebc4af60ca841b wp-container-content-9cfa9a5a\">Zwischenmenschliche Probleme<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:var(--wp--preset--color--border-dark);border-left-width:1px;padding-left:var(--wp--preset--spacing--large);flex-basis:60%\">\n<p class=\"wp-block-paragraph\">\u201eCareem ist teuer\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eIch sehe keine Rabatte, das ist seltsam\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eKeine Rabatte zu haben, macht mich unzufrieden und ich bin weniger geneigt zu kaufen\u201c<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5ead6fec wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-d237e37bea5d00952ba7da467a3ab2e7 wp-container-content-9cfa9a5a\">Gesch\u00e4ftliche Motivation<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:var(--wp--preset--color--border-dark);border-left-width:1px;padding-left:var(--wp--preset--spacing--large);flex-basis:60%\">\n<p class=\"wp-block-paragraph\">Wir verzeichneten ein Wachstum im Wochenvergleich von <strong>10-20% <\/strong>als wir Rabattkampagnen in anderen Gesch\u00e4ftsbereichen durchgef\u00fchrt haben, und stellen die Hypothese auf, dass wir ein \u00e4hnliches Wachstum sehen werden, wenn wir Rabatte und Angebote f\u00fcr unseren Lieferservice Quik einf\u00fchren.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5dcc7a7b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<section class=\"wp-block-group alignwide has-base-background-color has-background is-layout-flow wp-container-core-group-is-layout-3b0f8c72 wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-text-align-left wp-container-content-9cfa9a5a\">Deep Dive: Rabatte definieren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn man sich wirklich mit dem Thema Rabatte besch\u00e4ftigt, stellt man fest, dass es sehr vielschichtig ist und weit \u00fcber ein einfaches \u201eX% Rabatt\u201c hinausgeht:<\/p>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-2e05539d wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--small);padding-right:0;padding-bottom:var(--wp--preset--spacing--small);padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Rabatte auf Artikelebene\u00a0<\/li>\n\n\n\n<li>Rabatte auf Kategorieebene (\u201eObst im Angebot\u201c)<\/li>\n\n\n\n<li>Prozentuale Rabatte (30% Rabatt)<\/li>\n\n\n\n<li>Betragsbasierte Rabatte ($5 Rabatt)<\/li>\n\n\n\n<li>\u201eKauf x, erhalte x gratis\u201c-Rabatte\u00a0<\/li>\n\n\n\n<li>Feiertagsangebote (Ramadan-Sale)<\/li>\n\n\n\n<li>Zeitlich begrenzte Rabatte (Nur diese Woche)<\/li>\n\n\n\n<li>Blitzangebot (Nur heute)<\/li>\n\n\n\n<li>Standortbasierte Rabatte (Angebote in Ihrer N\u00e4he)<\/li>\n\n\n\n<li>Kostenlose Geschenkkarte beim Kauf von X \/ mehr von Artikel Y<\/li>\n\n\n\n<li>Geben Sie mehr als $X aus und erhalten Sie Artikel Y gratis<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Cashback \u2013 Kaufen Sie bis zu X und erhalten Sie pauschal Y zur\u00fcck<\/li>\n\n\n\n<li>Cashback \u2013 Kaufen Sie bis zu X und erhalten Sie 10% zur\u00fcck<\/li>\n\n\n\n<li>Progressives Cashback basierend auf dem AOV<\/li>\n\n\n\n<li>Zahltag- \/ Lohnwochen-Angebote<\/li>\n\n\n\n<li>Rabatt auf das n-te Angebot<\/li>\n\n\n\n<li>R\u00e4umungsverkauf<\/li>\n\n\n\n<li>Meilenstein-\/Journey-basiert (Bestellung\/AOV)<\/li>\n\n\n\n<li>Pakete \u2013 Kaufen Sie Tomaten, Zwiebeln und Knoblauch zusammen und sparen Sie zus\u00e4tzlich X\u00a0<\/li>\n\n\n\n<li>F\u00fcgen Sie X St\u00fcck f\u00fcr $Y hinzu\u00a0<\/li>\n\n\n\n<li>Geben Sie mehr als $X aus und erhalten Sie $Y Rabatt<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-style:none;border-top-width:0px;margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small);padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\">\n<section class=\"wp-block-group alignwide has-base-background-color has-background is-layout-flow wp-container-core-group-is-layout-4c99963b wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--small);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c8e31ee1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-text-align-left wp-container-content-9cfa9a5a\">Forschung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verstehen, an welchen Rabatten unsere Kunden am meisten interessiert sind. Zusammenarbeit mit dem Research-Team, um eine Studie f\u00fcr unsere Kunden zu entwerfen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;background:linear-gradient(180deg,rgba(255,255,255,0) 0%,rgb(255,255,255) 100%);padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<figure class=\"wp-block-image alignwide size-full has-custom-border wp-duotone-grayscale\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1246\" data-attachment-id=\"1096\" data-permalink=\"https:\/\/jamalnichols.com\/de\/careem-quik-discounts-offers\/image179\/\" data-orig-file=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?fit=2048%2C1246&amp;ssl=1\" data-orig-size=\"2048,1246\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image179\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?fit=1024%2C623&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?resize=2048%2C1246&#038;ssl=1\" alt=\"\" class=\"wp-image-1096\" style=\"border-radius:20px\" srcset=\"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?resize=1024%2C623&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?resize=768%2C467&amp;ssl=1 768w, https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/image179.png?resize=1536%2C935&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5ead6fec wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-text-align-left has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-2bdb44b5816fee6a09fe040c762ad049 wp-container-content-9cfa9a5a\">Basierend auf den Research-Erkenntnissen wurde das MVP definiert<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:var(--wp--preset--color--border-dark);border-left-width:1px;padding-left:var(--wp--preset--spacing--large);flex-basis:60%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>Artikel- &amp; Kategorierabatte, prozentual und betragsbasiert, platziert in den folgenden Bereichen:<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>H\u00e4ndler-Startseite<\/li>\n\n\n\n<li>H\u00e4ndler-Suche<\/li>\n\n\n\n<li>Produktdetailseite<\/li>\n\n\n\n<li>Warenkorb<\/li>\n\n\n\n<li>Kasse<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f93afe50 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-642df984 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:40%\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-5965bab9814ba0f8ff9aea63d625ed08\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color wp-elements-97857a432e4ce181695191ca27ebb458 wp-block-paragraph\">W\u00e4hrend wir Vor- und Nachteile in verschiedenen Phasen des Prozesses diskutierten<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:0;flex-basis:43%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a5fa161bfda7\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_contain device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Discounts-options.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop muted>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_14_pro_v2\">\n\t\t\t\t<img 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0.2rem) * 1.527), 2.3rem);\"><br>Wo wir gelandet sind<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zentralisierte Rabatte und Bestellungen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6glichkeiten f\u00fcr gesponserte Bereiche<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klare visuelle Hierarchie<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a5fa161c16d3\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_contain device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video \n\t\t\t\t\t\t\tsrc=\"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quick-Discounts-Final.mp4\" \n\t\t\t\t\t\t\tclass=\"is-autoplay-on-view\" \n\t\t\t\t\t\t\tplaysinline loop muted>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\n\t\t\t<div class=\"device-wrapper__device device-wrapper__device_iphone_14_pro_v2\">\n\t\t\t\t<img 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\n\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a5fa161c16d3 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background:radial-gradient(rgb(28,67,125) 0%,rgb(6,24,80) 100%);padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-center has-primary-alt-color has-text-color has-link-color wp-elements-a2ebc6d110a66641d0010720540eb0c3 wp-container-content-9cfa9a5a\">Ergebnisse<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-55b76d68 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-xx-large-font-size wp-elements-5ad3faca28b6e6cbe8c2818e5736ec3b\">25%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-border-light-color has-text-color has-medium-font-size wp-block-paragraph\">Steigerung der abgeschlossenen Bestellungen<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-55b76d68 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-xx-large-font-size wp-elements-b8e69c4ec44866e8206c29b3d922cfba\">19%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-border-light-color has-text-color has-medium-font-size wp-block-paragraph\">Zunahme an wiederkehrenden Kunden&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f93afe50 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-71aa3191 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium);flex-basis:56%\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-42155ad9 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-border-dark-color has-text-color has-link-color has-custom-1-font-size wp-elements-2d9ee55ed9f358d5db0bcf1f6d317297\">Das war meine Lieblingsoption<\/h2>\n\n\n\n<p class=\"has-border-dark-color has-text-color has-link-color wp-elements-9187111800669652a9abcaaad2868d65 wp-block-paragraph\">Das Entwicklerteam meinte: \u201eJa, das ist cool, aber wir haben nur 1 iOS- und 1 Android-Entwickler\u201c<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\t\n\t\t<div  class=\"device-wrapper device-wrapper_6a5fa161c3c33\">\n\t\n\t\t\t<figure class=\"device-wrapper__inner device-wrapper__inner_iphone_14_pro_v2 device-wrapper__inner_contain device-wrapper__inner_video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video 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\n\t\t\t\t\talt=\"iphone_14_pro_v2\"\n\t\t\t\t\twidth=\"\"  height=\"auto\" \/>\n\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t.device-wrapper_6a5fa161c3c33 {}\t\t\t\t<\/style>\n\t\t\t\t\t\n\t\t<\/div>\n\t\n\t\t<\/div>\n<\/div>\n\n\n    \r\n    \r\n    \r\n            <!-- jtoc progress bar widget -->\r\n        <div class=\"wpj-jtoc--widget-progress --progress-top\">\r\n            <div class=\"wpj-jtoc--widget-progress-bar\"><\/div>\r\n        <\/div>\r\n    \r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main  --jtoc-the-content --jtoc-theme-modern --jtoc-toc-incontent-desktop --jtoc-toc-sidebar-desktop --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-headings-full-row-clickable --jtoc-dynamic-mode --jtoc-slide-out-blend --jtoc-fade-past-headings --jtoc-has-custom-styles --jtoc-is-unfolded --jtoc-animate --jtoc-align-left --jtoc-main-is-hidden\"  style=\"display:none;\">\r\n                \r\n    <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline  --jtoc-is-hidden\" >\r\n                                <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#improving-the-product-after-a-successful-launch\"  title=\"Verbesserung des Produkts nach einem erfolgreichen Launch\" data-numeration=\"1\">Verbesserung des Produkts nach einem erfolgreichen Launch<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#people-problems\"  title=\"Zwischenmenschliche Probleme\" data-numeration=\"2\">Zwischenmenschliche Probleme<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#business-motivation\"  title=\"Gesch\u00e4ftliche Motivation\" data-numeration=\"3\">Gesch\u00e4ftliche Motivation<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#deep-dive-defining-discounts\"  title=\"Deep Dive: Rabatte definieren\" data-numeration=\"4\">Deep Dive: Rabatte definieren<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#research\"  title=\"Forschung\" data-numeration=\"5\">Forschung<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#based-on-research-insights-defined-mvp\"  title=\"Basierend auf den Research-Erkenntnissen wurde das MVP definiert\" data-numeration=\"6\">Basierend auf den Research-Erkenntnissen wurde das MVP definiert<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#we-explored-dozens-of-options-during-concept-review\"  title=\"Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht\" data-numeration=\"7\">Wir haben w\u00e4hrend der Konzeptpr\u00fcfung Dutzende von Optionen untersucht<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#where-we-landed\"  title=\"Wo wir gelandet sind\" data-numeration=\"8\">Wo wir gelandet sind<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#outcomes\"  title=\"Ergebnisse\" data-numeration=\"9\">Ergebnisse<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#this-was-my-favorite-option\"  title=\"Das war meine Lieblingsoption\" data-numeration=\"10\">Das war meine Lieblingsoption<\/a>\r\n                    <\/div><\/li><\/ol>            <\/nav>\r\n                                                            <\/div>\r\n            <\/div>\r\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Verbesserung des Produkts Nach einem erfolgreichen Launch Meine Rolle: Teamzusammensetzung: Komplexit\u00e4tstreiber: Zus\u00e4tzliche Komplexit\u00e4t eines physischen Lieferprodukts Nutzerprobleme \u201eCareem ist teuer\u201c \u201eIch sehe keine Rabatte, das ist seltsam\u201c \u201eKeine Rabatte zu haben, macht mich unzufrieden und verringert meine Kaufbereitschaft\u201c Gesch\u00e4ftliche Motivation Wir haben ein w\u00f6chentliches Wachstum von 10-20% verzeichnet, wenn wir Rabattkampagnen in [\u2026] durchgef\u00fchrt haben<\/p>","protected":false},"author":1,"featured_media":1198,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-no-title","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20],"tags":[],"class_list":["post-1079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pre-ai"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/jamalnichols.com\/wp-content\/uploads\/2025\/04\/Quik-Featured-Image.002.001.jpeg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":190,"url":"https:\/\/jamalnichols.com\/de\/careem-quik-0-to-1-launch\/","url_meta":{"origin":1079,"position":0},"title":"Careem Quik 0 to 1 launch","author":"Jamal Nichols","date":"Mai 30, 2025","format":false,"excerpt":"The first ultrafast grocery delivery in the region My Role: Leadership in helping a young team identify a new opportunity in the market. Designed end-to-end zero-to-one product: Interaction Design, Visual Design, Motion Design, Design System. Evolved product in post-launch iterations & grew the design team. Team Composition: Groceries Consumer team:4x\u2026","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif","width":350,"height":200,"srcset":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 1x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 1.5x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 2x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/05\/Quik-Cover.001.avif 3x"},"classes":[]},{"id":1518,"url":"https:\/\/jamalnichols.com\/de\/careem-pay-redesign-2\/","url_meta":{"origin":1079,"position":1},"title":"Careem Pay: Fixing KYC","author":"Jamal Nichols","date":"Juni 20, 2025","format":false,"excerpt":"Fixing the KYC Process in Fintech My role: Managing a team of 3 designers Leading a rebrand Leading a key product pillar as an IC\u00a0 Team Composition: 4 designers, 6ish PMs, 20ish engineers Complexifiers: Pre-existing product in a difficult environment. Absence of customer knowledge Cross-functional dependencies to all other parts\u2026","rel":"","context":"In &quot;Pre-AI Work&quot;","block_context":{"text":"Pre-AI Work","link":"https:\/\/jamalnichols.com\/de\/category\/pre-ai\/"},"img":{"alt_text":"","src":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Portfolio-Prez-2025-Variant-C-Pay-Focus.001.avif","width":350,"height":200,"srcset":"https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Portfolio-Prez-2025-Variant-C-Pay-Focus.001.avif 1x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Portfolio-Prez-2025-Variant-C-Pay-Focus.001.avif 1.5x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Portfolio-Prez-2025-Variant-C-Pay-Focus.001.avif 2x, https:\/\/jamalnichols.com\/wp-content\/uploads\/2025\/06\/Portfolio-Prez-2025-Variant-C-Pay-Focus.001.avif 3x"},"classes":[]},{"id":1223,"url":"https:\/\/jamalnichols.com\/de\/careem-pay-redesign\/","url_meta":{"origin":1079,"position":2},"title":"Careem Pay: Complete Redesign","author":"Jamal Nichols","date":"Mai 23, 2025","format":false,"excerpt":"Design Manager in Fintech My role: Managing a team of 3 designers Leading a key product pillar as an IC\u00a0 Leading a rebrand Team Composition: 4 designers, 6ish PMs, 20ish engineers Complexifiers: Pre-existing product in a difficult environment. 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The admin table looked normal. Rows were filled. Jobs were marked complete. 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